How Al Guido Built the 49ers’ Empire—And Why He’s Just Getting Started

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 3 June 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today’s episode, I sit down with Al Guido, President of the San Francisco 49ers and CEO of Elevate, to talk about vision, pressure, and purpose at the highest level of sports and entertainment. Al opens up about launching the Guido Family Foundation, the impact of his upbringing, and why running a marathon helped clarify what really matters. We talk Super Bowl and World Cup prep, balancing ambition with presence, and how he defines harmony in a life that demands sacrifice. Whether it’s managing Levi’s Stadium or being a father to three daughters, Al brings clarity, conviction, and humility to everything he does.

Transcript

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0:00.0	Welcome to entrepreneur, the playbook.
0:02.5	This is David Meltzer with a repeat offender, one of my favorite people,
0:06.7	especially in the sports and entertainment world,
0:08.6	the incredible president of the San Francisco 49ers and chairman and CEO of Elevate,
0:14.8	he elevates others to elevate himself.
0:17.5	Al Guido, welcome back to the playbook.
0:19.9	What's going on, David?
0:20.7	Thanks for having me on, man. We were just. What's going on, David? Thanks for having me on,
0:21.3	man. We were just discussing what's going on, and it's about to start. The season starts when they
0:27.4	release the schedule. When the schedule release, everybody can build a vision, and there's hope and faith
0:33.5	for not only the fans, but of course the teams themselves.
0:38.5	And it starts with that schedule and the real work starts with that schedule.
0:43.1	What's your mindset right before the release of the schedule as far as manifesting or creating a vision?
0:50.8	Obviously, the Super Bowl's in San Francisco, and it certainly would be sweet to have a Niners Super Bowl championship at home.
0:59.4	Well, I think first and foremost, it starts the clock, right?
1:02.6	I mean, I guess the offseason is supposed to start, of course,
1:04.9	when after the Super Bowl ends and you got the draft and the free agency,
1:08.0	so John and Kyle might disagree with that.
1:09.7	But for our fans, you know,
1:11.4	it really starts when the schedule comes out. They start their planning, you know, where they're
1:15.3	going to games, both at home and on the road, who they're going with. You know, you and I were talking
1:19.4	about those emails start to flood in the inbox around, hey, can I go to this game or, you know, can I buy these tickets? And so it's definitely the day that everyone
	...

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