How AI is using your data to influence you

TED Radio Hour

NPR

Social Sciences, Society & Culture, Science, Technology

4.4 • 21.3K Ratings

🗓️ 30 May 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Your data is used to manipulate you—and AI makes it easier than ever before. But is that so bad? Sandra Matz explains the state of psychological targeting today and how you can protect your privacy.

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Transcript

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0:00.0	This is the TED Radio Hour.
0:04.4	Each week, groundbreaking TED Talks.
0:06.8	Our job now is to dream big.
0:08.2	Delivered at TED conferences.
0:09.9	To bring about the future we want to see.
0:12.0	Around the world.
0:12.9	To understand who we are.
0:14.8	From those talks, we bring you speakers and ideas that will surprise you.
0:20.0	You just don't know what you're going to find.
0:21.9	Challenge you.
0:22.7	We truly have to ask ourselves, like, why is it noteworthy?
0:25.1	And even change you.
0:26.3	I literally feel like I'm a different person.
0:28.4	Yes.
0:29.4	Do you feel that way?
0:31.1	Ideas worth spreading.
0:33.4	From Ted and NPR.
0:37.3	I'm Minouosh Zamoroti.
0:39.4	On the show today, your data and you.
0:43.3	But let's start with my data and me.
0:47.2	Sandra, we have never met before, right?
0:50.4	That's correct.
	...

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