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How AI is changing the business and art of video, from 'chaos machine' to creative catalyst

GeekWire

GeekWire

Tech News, News, Technology

4.8127 Ratings

🗓️ 14 March 2026

⏱️ 60 minutes

🧾️ Download transcript

Summary

Brice Budke (President) and Zeek Earl (Executive Creative Director) run two Seattle studios: Shep, a video agency that works with tech companies like Amazon and Microsoft, and Packrat, a creative studio that specializes in miniature worlds, handmade sets, and retro creative projects.

You might know Packrat's work from the epic and widely watched 2025 Seahawks schedule release video, which won a Gold Clio. They also made Prospect, an indie sci-fi film that premiered at SXSW in 2018 with Pedro Pascal and Sophie Thatcher.

GeekWire met them last fall on the set of a stop-motion shoot for Kiro, an AI-powered agentic software development tool from Amazon Web Services. Check out the video they made from that shoot here.

On this episode, Brice and Zeek discuss how AI is transforming their work — from photorealistic storyboarding to stop-motion animation filled in by AI-generated frames — and what still requires human creativity, taste, and intuition. Plus: the psychology of working with "infinite tools," why AI doesn't always save money, and the GeekWire Trivia Challenge.

With GeekWire co-founder Todd Bishop; Edited by Curt Milton.

See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0

On a rainy and windy afternoon last November at Seattle Center, I walked into a darkened

0:08.9

studio and saw a film crew huddled around a miniature set, manipulating action figures

0:15.6

representing software developers and a monster representing AI Slop.

0:21.6

This is different, I thought to myself.

0:24.2

They were creating a stop motion animation video to promote Kiro,

0:28.9

an AI-powered software development tool from Amazon Web Services.

0:33.6

And when I heard that this film crew was in fact using AI to make video in ways that wouldn't have been possible in the past,

0:42.2

or at least would have taken far more time using traditional techniques, I knew I had to sit down and talk with them.

0:49.8

I'm Geekwire co-founder Todd Bishop.

0:52.4

My colleague John Cook is traveling this week, so I took

0:55.6

the opportunity to step away from the news for a deep dive into the world of AI and video

1:02.3

production, what's working, what's not, and what's left for human creativity and intuition. As you'll hear, I had so many questions and found it so fascinating that this show is a little

1:15.5

longer than usual, but it contains tons of insights into the broader development of AI and its

1:21.3

application of the creative process.

1:23.5

And I know many of you will find it valuable too.

1:26.8

Plus, stick around to the end for what I think might be my favorite installment yet of

1:31.9

the Geekwire Trivia Challenge.

1:33.9

All that's coming up this week on the Geekwire podcast.

1:49.8

Bryce Budkekekekekekekeke and Zeke Earle run two Seattle video and creative production studios,

1:54.8

Shep, which does narrative commercials and customer stories for companies like Amazon and Microsoft and many others, and Packrat, which specializes in miniature worlds and handmade sets and retro creative projects that have proven extremely popular online.

2:05.6

In fact, some of you might know the work of Packrat from the amazing, I got to say, it's truly amazing, you guys.

2:12.9

2025 Seattle Seahawks schedule release video, which is a hilarious spoof of classic television

...

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