How Ad Dollars, And Some AI, Might Restore Our Shared Truth — With Vanessa Otero

Big Technology Podcast

Alex Kantrowitz

Technology, Religion & Spirituality, Business News, Business, Religion, Science, Philosophy, Society & Culture, Entrepreneurship, Management, Marketing, Politics, News Commentary, Government, Investing, Tech News, Social Sciences, News

4.6 • 395 Ratings

🗓️ 27 September 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Vanessa Otero is the CEO of Ad Fontes Media. The company rates publications based on their biases, and allows advertisers to concentrate their spending in news media that may disagree, but isn't so wildly biased it loses rooting in reality. Listen for a conversation about the ad industry's broad defunding of news, what it would take to return that money, and why artificial intelligence might help scale the efforts of Ad Fontes' human news raters. --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. For weekly updates on the show, sign up for the pod newsletter on LinkedIn: https://www.linkedin.com/newsletters/6901970121829801984/ Questions? Feedback? Write to: [email protected]

Transcript

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0:00.0	An advertising CEO who wants to restore our shared truth by directing ad dollars to publications with a reasonable amount of bias joins us right after this.
0:11.0	Hi, I'm Kwame Christian, CEO of the American Negotiation Institute, and I have a quick question for you.
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0:33.8	lead, persuade, and resolve conflicts both at work and at home.
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0:44.3	LinkedIn Presents.
0:49.5	Welcome to Big Technology Podcast, a show for cool-headed, nuanced conversation of the tech world
0:54.6	and beyond.
0:55.6	We're joined by a great guest today.
0:57.2	Vanessa Otero is the CEO of AdFontas Media, which rates publications on how their buys
1:02.8	and lets advertisers buy ads based on those ratings.
1:05.8	It's one of the more fascinating companies I've come across in my years as a reporter, and
1:10.2	I'm so excited to bring you this
1:11.4	conversation today. Vanessa, welcome to the show. Hey, thanks for having me, Alex. Thanks for being here.
1:17.4	Let's start here. It's clear that our shared truth has kind of dissolved, right? There are people in the
1:23.1	U.S. and all over the world who can look at the same news story and either look at it completely different
1:28.2	with a different set of facts or maybe even some folks on one side of the political aisle
1:32.9	won't even know that a story is happening where another side is going to be fully tuned into it.
1:38.1	So I'm curious from your perspective, how did you initially realize that this was a problem
1:42.9	because you're trying to solve it?
	...

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