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The Mel Robbins Podcast

How a Waitress at Denny’s Built a Billion Dollar Beauty Brand: This Incredible Story Will Unlock Your Purpose!

The Mel Robbins Podcast

SiriusXM Podcasts

Education, Mental Health, Relationships, Self-improvement, Society & Culture, Health & Fitness

4.810.6K Ratings

🗓️ 8 June 2023

⏱️ 70 minutes

🧾️ Download transcript

Summary

If you’ve ever dreamt of doing something big, today's episode will get your head spinning, open your heart, and inspire you to take the leap. It doesn’t matter how young or how old you are. You are meant to go big, to swing for the fence, and to do something no one has ever done before. No more small plans. You have something big to do. And there’s no better person to inspire you to make big plans than my friend and IT Cosmetics Founder, Jamie Kern Lima. Jamie went from serving up stacks of pancakes at Denny’s to creating a product that would help millions of women around the world feel confident in their own skin. Today you’ll hear the story of how she transformed the beauty industry, created the most successful product launch in QVC history, and ultimately sold IT Cosmetics to L’Oreal for 1.2 billion dollars (becoming the first female CEO at L’Oreal in their history). If you think Jamie had it easy on the way there, you’d be wrong. And you won’t have an easy time either, but so what? Her story is a rollercoaster of rejection and disappointment, fear, self-doubt, and near bankruptcy. But when you’ve got big plans, you just keep going. Jamie never lost faith, and today she is teaching you how to never give up on your big plans either. In today’s episode, you will learn What to do when you have no idea what you’re doing. Why it’s okay to do something that’s been done plenty of times. What it’s like to pitch live on QVC. How to handle someone saying “Women won’t buy from someone who looks like you.” How to believe in yourself when nobody else does. A truth about success we rarely ever hear about. What to do when QVC says “NO you can’t sell that way.” How to react when some idiot tells you they won’t invest in you. How to break into an industry event and pitch your idea. How to harness belief in yourself when you want to give up. Wow. Just wow. If you don’t know what to get the graduates in your life, send this episode because it’s a real gift. Xo Mel In this episode, you’ll learn: 4:50: Introducing today’s guest- my good friend, Jamie Kern Lima. 7:30: Jamie learned this important skill while working as a server at Denny’s. 9:00: Never disregard the seasons of your life that feel setbacks. 10:00: What the hell does it mean that our lives are happening “for” us? 10:45: Here’s how Jamie defines life’s purpose. 13:15: If you hate your job, listen to this. 16:50: The moment where Jamie knew she was meant to do something meaningful. 20:15: Not sure what your purpose is? Think about what you struggle with. 24:00: This is the biggest reason we talk ourselves out of following our dreams. 27:30: But how do you get started when you don’t even know what to do? 32:00: Ever had a gut feeling? Hear Jamie define intuition and how to tune in. 35:30: Try going through your day this way and build your intuition muscle. 37:20: Two reasons why we go through horrible, unspeakable times. 38:30: This was the biggest rejection moment that inspired Jamie to keep going. 41:15: Listen to the “no” or listen to the “knowing.” You get to choose. 44:30: How do you determine the NEXT right step? 46:45: Jamie lands a ten-minute do-or-die spot on QVC after multiple rejections. 57:00: Here’s how all that rejection became Jamie’s strength. 1:02:00: Does your purpose have to be part of your job? Disclaimer

Transcript

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0:00.0

Hey, it's your friend Mel and welcome to an unbelievable episode of the Mel Robbins podcast.

0:09.0

Let's do this thing, all right?

0:11.0

Hey, it's Mel.

0:15.5

Here are so many times that I sit down and start talking to you and I just wish I could

0:19.6

see you.

0:20.6

I wish you were here with me so that I could see you as we're having this conversation.

0:24.6

One of these days, maybe we need to do the podcast live so that I could see you or maybe

0:30.3

we could organize a walk where we could walk and talk because that's always been my vision

0:35.4

for the Mel Robbins podcast.

0:38.2

Now when you and I met on Monday and we talked last time, it was all about graduation.

0:42.8

That was the theme.

0:43.8

Do not give up on your dreams, failures, not an option.

0:46.8

Absolutely love that conversation and I want to talk about it again, but not that exact

0:52.9

thing.

0:53.9

It's about the future because it's in the air.

0:56.7

This time of year, everybody is thinking about the future and some of you are thinking about

1:01.8

the immediate future and you're super excited about it.

1:05.5

You know what your plans are, you know what you're doing.

1:07.9

That is so awesome, but there's so many of you that are looking out into the near future

1:13.4

and you're freaking out.

1:14.9

Like for example, I was just talking to my daughter this morning, we were on FaceTime and she

1:19.6

had just gone for a run.

...

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