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The Vergecast

How a TikTok ban would affect the influencer economy

The Vergecast

Vox Media Podcast Network

News, Tech News, Technology

4.44.1K Ratings

🗓️ 11 August 2020

⏱️ 56 minutes

🧾️ Download transcript

Summary

Verge editor-in-chief Nilay Patel talks with New York Times reporter Taylor Lorenz about what actually happens to TikTok users, creators, and the influencer economy if a ban on the app was implemented in the United States. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

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1:20.0

Hey everybody, it's Neili from The Vergecast. On this week's interview episode,

1:22.9

Taylor Lawrence, the excellent reporter for New York Times, joins me to talk about TikTok.

1:27.5

Just before we recorded this episode, Trump had issued his executive orders banning TikTok and

1:33.8

WeChat in 45 days, September 20th. We talked about that a bunch, as you would expect,

1:38.8

but I really wanted to talk to Taylor about the entire influencer economy. That's what she covers.

1:43.6

That's what our creators desk covers. I think of our creators desk as our secret business section,

1:48.0

but there is an entire ecosystem of companies, of law firms, of agencies, of huge talent agencies

1:54.2

that have built up around influencers and creators on platforms like TikTok and Instagram.

1:59.3

I wanted to unpack that with Taylor so people could have a sense of just how big that ecosystem is,

2:05.0

how big that economy is, how intertwined it is into our entertainment and advertising industries.

2:10.5

I think people think of TikTok as just teenager's dancing, but it is an absolute force

...

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