The Stanley Quenture Madness officially jumped the shark last week when a California woman allegedly swiped 65 of these internet-famous water bottles.

Stanley Quencher Tumblers.

Their tall, stainless steel, vacuum-insulated drinking containers with a handle and straw.

They're also a cultural phenomenon.

These $45 water bottles took the internet by storm around 2021.

People waited in line for hours outside Starbucks and Target and sprinted towards shelves holding the colorful containers.

Cup swap groups cropped up and even resale markets.

There were spreadsheets tracking launch dates for new products.

There were even heists involving the theft of these popular mugs.

Allegedly stealing nearly $2,500 worth of these stainless steel status.

On TikTok, it was hashtag water talk.

The cups appeared in the hands of women everywhere,

which was surprising for a 100-year-old brand known mostly for camping thermos.

So what propelled these tumblers into the hydration status symbols they became?

Three marketers with an e-commerce site and an eye for what women want.

The trio loved the Stanley Quencher, and so did the traffic on their site, the buy guide.

So when they learned their beloved bottle was about to be phased out, they stepped in and reached out to the company.

They convinced executives that these bottles were desirable and saleable.

They demonstrated this with an Instagram post where influencer Emily Maynard of the Bachelor

fame shared her gifted quencher.

The company eventually came around the idea of influencer marketing and let social media

and its wave of seemingly organic endorsements do the rest.

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