meta_pixel
Tapesearch Logo
Log in
Barbell Shrugged

How a recovering perfectionist can find health and balance (and still be fit af) with Jill Coleman — Muscle Maven Radio Episode #18

Barbell Shrugged

Doug Larson

Fitness, Health & Fitness, Nutrition

4.72.8K Ratings

🗓️ 6 June 2019

⏱️ 100 minutes

🧾️ Download transcript

Summary

Jill Coleman coaches fitness coaches on how to build their business, find their passion, and balance their own health and happiness too. Coming from a background of fitness competitions and modeling, she's certainly not the first fitness pro who's struggled with dysfunctional attitudes towards eating and exercise and self-acceptance, but she's done a fantastic job of doing the hard work that it takes to get unstuck from a cycle of shame, self-blame, and overwork to a place where she can help others as well as take care of herself. In this interview, we deep dive into how we can be a contributing, authentic part of the health and fitness industry without becoming obsessive; her experiences from fitness competitions and yo-yo-dieting to finding her version of moderation; how she grew from a scarcity mindset to one based on balance; knowing the difference between ambition and obsession; and how to snap out of a rut, be it in business, life, or fitness.  

 

Jill Coleman's journey in health and fitness began when she got her first job at a gym at 15 (for the free membership). Jill earned a B.S. in Exercise Science from Wake Forest University and went on to earn an M.S. in Human Nutrition at the University of Bridgeport. While she learned a lot during her years of exercise science and nutrition education, fitness competitions and modeling, and having her work featured in SELF magazine, SHAPE, Women's Health magazine, and more, she also found herself struggling with food and exercise obsession. Through a lot of hard work and introspection, Jill was able to work on making balance, moderation, and health a priority over six pack abs, and launched her personal brand at JillFit.com in 2010, which has since evolved from a fitness competition prep service to a range of comprehensive online programs and resources for women who want to break the cycle of shame, unsustainable diet, and punishing exercise to create a life they love encompassing mindset, fitness, and business.

 

 

Minute Breakdown:

 

7 - 23  Introduction to Jill and her work coaching and teaching other fitness coaches; her thoughts on how you can be a leader in the fitness industry without being obsessive

  

23 – 33 Her experiences with fitness and bodybuilding competitions, both positive and negative

33 – 47 A discussion of a key moment in her life (the discovery of her husband's affair)  and how Jill escaped what she called a "blame culture" and worked on healing through introspection and sharing  

 

47 – 59  A conversation about how to tell your own story: knowing how to market yourself as a coach or trainer by being aware of what you can offer and what people are looking for  

 

59 – 1:07  How she made her way out of a creative rut by writing a full length romance novel – which she doesn't plan on publishing!  

 

1:07  – 1:19 Finding the balance between ambition, challenging yourself, working hard, and enjoying your life; the importance of goal setting

 

1:19 – 1:28  Talk about the biggest challenges of fitness coaching (spoiler alert, it's expectation management) Getting people to just keep showing up to the process.  We are in the trust business, which takes time to earn.

 

1:28 How to be useful, authentic, and interesting on the internet for your business, and why popularity on social media doesn't necessarily correlate to coaching success; you have to know how to use it effetively. Why your mindset and approach to challenge is more important than the challenge itself   

 

Learn more about how Beekeeper's Naturals can support immunity, energy, and health for active people – check out https://try.beekeepersnaturals.com/muscle-maven/ to see some of Ashleigh's favorite products and use the code musclemaven for a 15 percent discount on anything you buy!

 

-----------------------------------------------------------------------

Show notes: http://www.shruggedcollective.com/mmr-coleman

----------------------------------------------------------------------

► Subscribe to Shrugged Collective's Channel Here

http://bit.ly/BarbellShruggedSubscribe

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged


Transcript

Click on a timestamp to play from that location

0:00.0

Welcome everyone to Muscle Maven Radio. I'm your host Ashley Van Houten and my guest today is Jill Coleman who you are probably already familiar with.

0:25.0

I'm a big fan of Jill because in a world of fitness influencers and coaches and trainers and sort of online fitness people, she is doing her best to be an authentic, honest voice by sharing her very personal struggles as well as her successes.

0:43.0

To me, I appreciate that she's just human. She wants to be cute and fit and healthy and happy and have a good time just like the rest of us, but she's also willing to share the darkness that she's been through and the struggles that she's had to go through to get to where she is today.

1:01.0

So I appreciate that because I think it does take a lot of courage to do that. And Jill's had a long and successful background in fitness competitions, fitness modeling. She's been featured in magazines from women's health to shape and self and so on.

1:17.0

And she started her own coaching brand, which you can learn more about at Jillfit.com, but her real story is about her experiences, which are very common, I think, and probably some of you listeners can relate to this about cycling through crazy diets and exercise and shame and self-loathing that is so common to people in the fitness industry, people who are into competitive bodybuilding or fitness, and even people who aren't, right?

1:43.0

And even people who are just into health and wellness and really aim for perfection, they want to look perfect, they want to never mess up, they want to never take a day off.

1:53.0

And we spend all this time on social media looking at other people who seem like they're perfect and it can really start a very dysfunctional cycle. And she has struggled with that herself, and she shares her story about getting out of that cycle while still being a part of the fitness and health industry, which while it is full of success.

2:12.0

And it is full of smart people and inspiration and resources, it is also very image obsessed and often fake, and we need to know how to navigate that.

2:24.0

So she talks about that, she talks about challenges in her personal life, her marriage and relationships, how her approach to work has changed, and a ton more.

2:33.0

And I can relate to certain parts of her story for sure, and I think most of us can relate to how hard it is to find balance, even understanding what that word means.

2:42.0

If you're a type A person, if you're an ambitious person, someone who wants to accomplish a lot and constantly better themselves, and that's okay, that's great.

2:51.0

But it can seem kind of like a defeating thing, to place an emphasis on finding balance or not trying to be perfect all the time.

3:01.0

It can seem like it's really hard to find a middle ground between challenging yourself, constantly aiming for bigger and better things, but not letting it get to a point where it's hurting you more than helping you.

3:13.0

And it's really hard to see that distinction when you're in the middle of it, when you're training for something really intensely, or when you're burning the candle at both ends to succeed at something, it's really hard to determine the difference between dysfunction or something that's problematic, and just working really hard.

3:30.0

It's a really fine line to walk, which is why I think so many of us struggle with it. And so anyway, Jill offers her experiences, her life lessons, and the hope that we can hear some of it ourselves and maybe apply some of it to our own experiences and learn a little something.

3:47.0

So I do hope that you find it helpful, and I thank Jill again for taking the time to chat with me.

3:53.0

But before I let Jill school us all on how to be awesome, I have to tell you I have a new show sponsor for Muscle Maven Radio, and I could not be more excited because they are one of my favorite companies on the planet.

4:05.0

I really mean this. I have known the founders of beekeepers naturals for years now. I've been a fan of theirs since they came into existence, and I couldn't be happier that they're partnering with Muscle Maven Radio.

4:15.0

So if you're not familiar with beekeepers naturals, they're a wellness company. They make honey, honey based products, healing products like any bacterial throat spray and neutropics, and all kinds of other products that help us stay healthy naturally.

4:31.0

And they also have a strong emphasis on supporting sustainable honey harvesting, saving the bees, supporting local hives.

4:41.0

It's a really, really big part of what they do. So if you want to learn more about that, you can go to beekeepers naturals.com and find out how they're doing that.

4:49.0

I have a few products of theirs that I am truly obsessed with, and I'll get to it, but I think that one product that you guys, my listeners, might be really interested in is their propolis throat spray.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Doug Larson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Doug Larson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.