Okay, we are back for another mini-marketing review, and yesterday, if you tuned in, you

will have noticed that we were in Australia. If you missed it, go back a day, go for mini-marketing

reviews, we were over at the prime tourist park, Sandy Katie. Today, we've come over to Europe,

country over from where I am currently at the moment. We're going to be in Portugal. We're

only helping out Carolina Perez of Lugar Nass Estralas, which translated from Portuguese into English,

is a place in the status and Carolina, filled in the form for us, ticked on the box to say that she

would like a marketing review. And again, if you don't know what I'm talking about, go to

booslee.co.uk forward slash review. When you go and fill in this form, tick in the little box at

the bottom, if you would like a marketing review, and who knows, you may be featured on one of our

upcoming podcasts. So, Carolina, like I said, placed in the stars. So, for those of you who are not

that familiar to Portugal, they are located, Carolina is located here. So, a little bit, so in between

Portugal, Pato and Lisbon. In the hills, very close to the Spanish border. As you can see, Madrid

is not too far away. It looks like there's a main motorway coming in here, which is interesting.

And let's go and have a little look at what Carolina would like to improve. So, first and foremost,

she's got the stunning property she uses, little hotelier as a PMS. The website was created in 2019.

So, the levels of occupation. So, total level occupation is 26 to 35%, so it's very low.

The percentage of bookings that are direct is up to 50%, 41 to 50%, which is good.

We're going to have a look at the Instagram, we're going to look at Facebook. Where do they struggle?

Doing everything to check in, to market in a revenue management. The goals are double last year.

So, if they're hitting 35%, then when we get up to 70% in 2021, they do do email marketing with

MailChimp. They email once a month. They don't spend any money on advertising. But obviously,

they do use the OTIs. So, let's just have a little quick look at what we are looking at here. So,

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