How a New 'Anti-Woke' Bank Stumbled
The Journal.
The Wall Street Journal
4.2 • 5.8K Ratings
🗓️ 18 October 2022
⏱️ 18 minutes
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| 0:00.0 | Early last year, a man named Toby Nugapour started working on an idea. |
| 0:11.4 | The idea was to create a new kind of bank that would target a very specific kind of customer. |
| 0:19.3 | We didn't start the movement. |
| 0:21.4 | You did. |
| 0:22.4 | One hundred million of you. |
| 0:25.2 | Tired of the corporate elite telling you how to thank you. |
| 0:28.4 | Work companies denigrating this great country. |
| 0:32.1 | This bank would be built by conservatives for conservatives. |
| 0:37.3 | Backing those that stand on the thin blue line, celebrating the first amendment, the second |
| 0:42.3 | amendment, all the amendments. |
| 0:45.3 | He called the company Glorify. |
| 0:48.3 | Welcome to Glorify, the marketplace for the movement. |
| 0:56.1 | And Glorify isn't the only business built for this movement. |
| 1:00.9 | There are a lot of people who think that there's going to be this whole conservative economy |
| 1:06.9 | that springs up because our country is so divided. |
| 1:11.6 | That's our colleague Rachel Ensign. |
| 1:13.9 | There is truth, social and rumble and social media sites that are trying to provide what |
| 1:21.3 | they say is that they anti-woke alternative to Twitter and YouTube. |
| 1:26.8 | I think people bought the idea that there's this new conservative economy forming and people |
| 1:33.9 | feel so alienated from mainstream companies that they will move their money to show that. |
| 1:44.1 | Nougat Bauer's pitch worked. |
| 1:46.9 | Not long after unveiling the idea, Glorify lined up about 50 million dollars in the |
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