Hello my beautiful friends and welcome to the icons podcast.

It's Mimi here today and as always I'm here with Alex and today we're very excited to

talk to you about routines and the importance of having routines in your life.

Whether it's morning routine, daytime routine, night routine, sleeping routine, all sorts

of routines, all these habits and rituals allow us to have better well-being in our lives.

Alex are you excited?

I'm so excited because I think especially during this time right now because Mimi now

are always thinking how can we deliver a value to you listening right now?

What can we speak about that can help you improve your life like 10X of what it is now.

And I remember and our lives when we first became entrepreneurs and had this dream of creating

a lifestyle business was kind of our experience.

It was about 10 years ago and I think going from working at a bank because that's where

we met.

Corporate job and we thought when we have our own business we're going to wake up when

we want to go to sleep when we want to.

We're just going to flow and do everything whenever we feel like.

Little did we know when we got to that reality pretty quickly as we started our business

and it did really well from the very beginning which I know almost ever happened so very

grateful for that.

We realized that we're kind of getting lost in the whole cycle of working all day long

basically.

We would end up going to sleep really really late like 3, 4 in the morning because we

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