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today I'm joined by professor Andrew Urbachesky and Ryan Elmore from the

University of Denver's Department of Business Information and Analytics.

Andrew and Ryan put together a study on loss aversion and professional golf,

specifically looking at how changing the power of a whole in the U.S. Open affects scoring. I won't spoil the

podcast but this study has some implications for professional golfer and the way

golfers think overall. So without further ado here's Andrew and Ryan.

I'm Miss Agreen for example I'm already upset when I find my ball in the bunker I'm really

upset and when I find my ball in a fried egg fried egg fried egg fried egg fried egg fried egg fried egg

fried egg lie I'm about ready to run off the golf course So, So you guys are both at the University of Denver in business analytics. How did this

paper that you wrote about loss aversion and professional golf come about.

I think it was really as we were working on another paper that was looking at streaks in golf

and that we had been working on for a while and can I had a graduate assistant

compiled a bunch of the data that was looking at are is there really a such thing as

the hot hand and we've seen plenty of research on the hot hand

in basketball, in baseball, lots of different domains.

And then we started thinking about it in golf that is there really a such thing as the

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