How A Group Of LOs Are Using AI To Close More Loans
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 25 October 2023
⏱️ 39 minutes
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your hosts, Carl White and Chris Johnstone dive into the power of AI in converting leads from Google searches.
They discuss how AI is outperforming social media marketing and share a study that shows a 375% increase in conversions from AI-generated leads.
Chris explains how loan officers can utilize AI to improve their rankings on Google and attract high-intent customers who are actively searching for a loan officer.
They also discuss the importance of online reviews and provide insights on leveraging AI to build authority and increase conversion rates.
Tune in to learn a game-changing strategy to boost your mortgage business
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | Hey, gangi, this is Carl White, broadcasting from the communications room today here in the top secret |
| 0:13.2 | headquarters, not just the secret headquarters, the top secret headquarters here at the |
| 0:19.2 | loan officer freedom podcast, number one podcast in the world |
| 0:24.0 | today for loan officers and joe rogan i am coming after you there can only be one so uh so no |
| 0:33.0 | i'm a huge huge fan of uh joe rogan's fantastic. And I'm, and I'm doing an interview today. |
| 0:38.3 | So you're listening to the right episode today. If you want to hear about something that's converting |
| 0:45.1 | 375% better than social media marketing, all the time and energy we spend on social media which is a |
| 0:56.0 | good place i do it right i'm not i'm not i'm not knocking social media but what if there was a way |
| 1:01.6 | what if there was a method that gets you 375 percent more when would you want to know about that |
| 1:09.3 | right so this is that episode so uh i'm your co-pilot today, and the pilot in command of this 747 of coolness is Mr. Chris Johnstone himself. How you doing, my man? I'm great, Carl. How you doing? I'm feeling a little flavor, a little colorful today. Can you tell I'm feeling a little colorful, the 747 of coolness, right? And you see, I'm just kind of throwing that stuff in. So good see you, my man. I'm blessed to be here. And it's great to see you too. Chris, we've known each other a long time, haven't we? We have. Yeah, I've learned so much from you. You have a different skill set. And I'm saying this all sincerity. |
| 1:45.9 | You have a different skill set than I do. |
| 1:47.6 | So we have some of our skill sets overlap. |
| 1:50.4 | And you definitely have one that I don't, right? |
| 1:56.2 | Or I'm weak at it. |
| 1:57.4 | Like it's not one of my strengths for sure. |
| 1:59.3 | And that's understanding the more |
| 2:00.9 | technical nature of the mortgage industry and utilizing some of the tools and whatnot. So, |
| 2:08.0 | so I gave the tease. I gave the tease of something that converts that brings in, according to a study of next gen home buyer, |
| 2:20.4 | which is kind of a famous study these days. |
| 2:22.9 | And it gave a source that closed at 375% more of the consumers found their loan officer with this one thing, then they did all of social media, |
| 2:38.1 | 375% more. |
| 2:40.9 | And frankly, it absolutely shocked me when I saw this report. |
... |
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