There is new evidence that a free texting program may help teens quit e-cigarettes.

Also known as vaping, more than 2 million American middle and high school students now use e-cigarettes.

A clinical trial has found teens enrolled in the

This is Quitting anonymous text message program were 35% more likely to report giving up vaping after seven months.

Dr. Amanda Graham is the principal investigator of the study and the chief health officer

at Truth Initiative, a nonprofit aimed at preventing youth nicotine addiction.

Dr. Graham, thank you so much for joining us.

So this program has been up and running for several years.

How many teens have enrolled and how did you reach them?

We launched the program in January of 2019 and since that time over 780,000 young people

have enrolled.

This is a program that serves 13 to 24 year olds,

and we consistently see tens of thousands of young people

enrolling every month. The program is promoted through the Truth

campaign, the National Public Education campaign that we've run here

at Truth Initiative since 1999 and that reaches young people where we know they're

spending the majority of their day which is on social media.

Briefly describe for us how this texting program works and how did you design it specifically for the target

audience here, which is young people?

So this is a quit vaping program that we specifically designed to meet the needs of young people.

It delivers proven behavior change techniques, things that we know are effective for helping people to break a nicotine addiction and delivered through text messaging, which we know is the way that young people prefer to communicate.

The program is tailored by age,

...