How a $99 Fitness Program Turned Into a Seven Figure Business | Entrepreneurship | How We Profit | E2

Young and Profiting with Hala Taha

YAP Media Network | Hala Taha

Marketing, Business, Entrepreneurship

4.8 • 1.5K Ratings

🗓️ 10 June 2026

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Entrepreneurship became Tara LaFerrara’s way forward after she got laid off from her corporate job and had to decide whether her fitness and content creation side hustle could become a real business. With a small online following and plenty of uncertainty, she learned the ins and outs of business operations, ultimately scaling her $99 programs into a seven figure fitness brand. In this episode of How We Profit, Tara shares the realities of building a coaching business from scratch, how she bounced back after a six figure mistake, and the strategies that helped her generate multiple income streams as a creator entrepreneur. In this episode, Hala and Tara will discuss: (00:00) Introduction (04:29) How Tara’s Business Makes Money (07:33) Going All-In on Entrepreneurship (14:25) Converting Followers Into Paying Customers (17:35) App vs. Coaching Business Economics (24:22) Niching Down to Women 35+ (29:42) Building the Broads App (37:15) Using Webinars to Drive Sales (41:00) Pricing Creator Brand Partnerships (48:26) Scaling Beyond Founder Bottlenecks Tara LaFerrara is the founder of Broads, a fitness app and coaching company. She is a personal trainer, creator, and host of the Broads podcast, where she blends fitness education with a bold, relatable approach to women’s health and wellness. Through her platforms, Tara offers one-on-one coaching, group programming, and app-based workouts designed especially for women 35 and older. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Remitly - Transfer money internationally across 100+ currencies with no hidden fees. Download the Remitly app or visit remitly.com to get started. Use code BUSINESS to get a $100 bonus after you send $300 or more. New customers only. Prolon - Reset your body with Prolon’s five-day plant-based program. Go to ProlonLife.com/PROFITING for 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program. Northwest Registered Agent - Get a complete business identity with Northwest. Visit northwestregisteredagent.com/YAPFree and start using free resources to build something amazing. Cash App - If you’ve been curious about bitcoin but haven’t made the jump yet, Cash App makes it easy. Sign up at https://click.cash.app/ui6m/qmgmlraz For a limited time, new customers can get $10 added to their balance. Just use code CASHAPP10 when you sign up, and—don’t forget this part—send at least $5 to a friend in the first two weeks. Terms apply. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Bitcoin services provided by Block, Inc. brand. For additional information, see the Bitcoin disclosures at cash.app/legal/podcast Resources Mentioned: Tara’s Website: taralaferrara.com Tara’s Instagram: instagram.com/taralaferrara Tara’s TikTok: tiktok.com/@taralaferrara Tara’s Podcast, Broads: bit.ly/Broads-apple Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Solopreneur, Networking Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Today's episode is sponsored in part by Shopify Quo, Indeed, AT&T business, prolon, cash shop, and Northwest registered agent. Shopify is the global commerce platform that helps you grow your business. Start your $1 per month trial at Shopify.com slash profiting. Quo is an AI-powered phone system that brings your calls, texts, and contacts together in one place.
0:22.9	Try Quo for free, plus get 20% off your first six months when you go to Quo.com
0:27.7	slash profiting.
0:29.0	Indeed helps you attract interview and hire all in one place.
0:32.7	Get a $75-sponsored job credit to boost your job's visibility at Indeed.com slash podcast.
0:39.4	AT&T Business delivers reliable business-grade connectivity that gives your team a competitive advantage.
0:45.9	Switch to AT&T Business at business.ATT.com.
0:50.4	Prolon helps you reset your body and reverse your age with a five-day plant-based program that mimics fasting while still nourishing you.
0:58.4	Go to prolonlif.com slash profiting for 15% off sitewide, plus a $40 bonus gift when you subscribe.
1:05.6	If you've been curious about Bitcoin but haven't made the jump yet, Cash App makes it easy.
1:10.4	For a limited time,
1:11.5	new customers can get $10 added to their balance. Just use code Cash App 10 when you sign up.
1:17.9	Northwest Registered Agent gives you the tools and guidance you need to build a complete business
1:22.7	identity. Visit Northwest Registeredagent.com slash Yap free and start using free resources to build something
1:30.0	amazing. As always, you can find all of our incredible deals in the show notes or at young
1:34.8	and profiting.com slash deals. How do you decide like how much to charge brands? It depends on what
1:40.7	it is. Real and posts and they need extra photos.
2:01.8	Also, white listing. That's where you can always charge more. You think you can charge more for white listing? Yeah, I would say that. The minimum for me right now for one reel on my page is about 5,000. An extra 1,500 to 1,500 for stories. I've also done like a six-month deal that has been like 35K. Today's guest is a fitness influencer that generates multi-six figures off her personal brand
2:06.5	every year. There's a big difference between being a fitness influencer on Instagram and
2:10.9	building a fitness brand that actually makes money. Tara Laferrera has done both. Do you think
2:16.7	that there's any underserved markets in the
2:19.7	fitness category, fitness industry that you would recommend that other people tackle?
	...

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