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The Rich Somers Report

How a $20K Investment Built a $7M Micro-Resort | Issac French E352

The Rich Somers Report

Rich Somers

Business, Entrepreneurship, Investing

5910 Ratings

🗓️ 29 May 2025

⏱️ 68 minutes

🧾️ Download transcript

Summary

From a $20k dream to a $7M micro-resort, Isaac French built Live Oak Lake into an Instagram sensation with 150k followers and 80% direct bookings. Rich Somers dives deep with Isaac on building the brand, automating guest touchpoints, and what it takes to create a hospitality experience that’s both stunning and efficient. Get ready for insider strategies to level up your game. Isaac French is a former accountant turned hospitality entrepreneur and the creator of Live Oak Lake, a luxury micro-...

Transcript

Click on a timestamp to play from that location

0:00.0

On the regulation side, yes, I think that the writing's on the wall. It's already happening in

0:05.9

huge markets, but Airbnb's, it is becoming a landmine to, you know, to navigate that,

0:16.2

that landscape is just not for me. And there's people still doing it, the arbitrage model. Most of those

0:22.3

people that were crowing about arbitrage, that were crowing about, you know, property management,

0:26.6

whatever, they built these big portfolios. They're either belly up and bankrupt, or they pivoted hard to

0:33.4

boutique hotels, to unique stays, to Live Oak Lake style concepts.

0:38.0

And those are the futures,

0:39.2

because we've got to look at the macro trend here.

0:42.3

I am a millennial.

0:43.8

Our generation craves experiences.

0:47.3

As the world gets crazier,

0:48.8

as the world gets faster, busier,

0:51.0

as artificial intelligence rapidly dominates,

0:56.5

there's an opposite reaction innately inside of people. They want real experiences. They want memories. And so if you can design these kind of

1:02.2

properties around that to create that and then build that emotional connection with them,

1:05.8

you're satisfying just this innate human instinct and hunger for experiences.

1:12.1

Welcome to the Rich Strummers Report where we talk real estate, business, and wealth

1:16.0

building, all while keeping it real. No fluff, no BS. I hope that you enjoy the show.

1:25.3

All right, guys, welcome to another episode, The Report. Today, I got someone who is the creator,

1:31.6

the developer of a really famous resort-style property, micro-resort, they call it out there in Texas,

1:38.5

called Live Oak Lake. He's a big name in the hospitality scene in the industry. I got my man, Isaac,

1:46.0

Frank. Isaac, welcome to the show. Rich, thanks so much for having me. Dude, I appreciate coming on,

...

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