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My First Million

How a $200 Doorbell Became a $4B Business

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.82.7K Ratings

🗓️ 24 November 2025

⏱️ 74 minutes

🧾️ Download transcript

Summary

Get the cheat sheet: Jamie's 5 steps to build a $1B product from a $200 idea: https://clickhubspot.com/ajn Episode 768: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk to Ring founder Jamie Siminoff ( https://x.com/JamieSiminoff ) about the wild story of building and selling Ring–plus business ideas he thinks someone should go after.  — Show Notes: (0:00) Intro (2:47) Selling Ring for $1.15B (6:48) Getting sued by ADT (17:18) Working with Jeff Bezos (19:29) $400M to $4B (24:02) Getting the wire (26:44) Money v freedom (28:29) Rule 1: Start with the problem (30:02) Rule 2: Little solution, massive market (33:31) Idea: Modern bug control ($5-10B idea) (40:35) Rule 3: The snowball approach (43:54) Ding Dong and other must reads (46:32) The Tom Brady philosophy on hiring (51:33) The too hard pile (54:25) Stickwithitness (56:14) Last mile marketing (58:08) Rebuilding a town — Links: • Ding Dong - https://tinyurl.com/3zrsjete  • Ring - https://ring.com/  — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com  • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

Transcript

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0:00.0

Jamie created Ring Doorbell.

0:01.6

You sold it for like a billion dollars, right? 1.15. The part after his decimal point is worth more than our entire career so far. I want to brainstorm business ideas with you. I want to see how you think. Is there a five or ten billion dollar company hiding in the bug space? Probably they're it. You said, I just don't know how to stop. And sometimes it's not smart and it costs me.

0:21.8

Yeah. You're going to make me cry, Sam? You're going to do this?

0:42.5

I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. So Sean, listen, if you're like me, you woke up this morning, you rolled out of bed, you checked business insider.com, and you read this amazing article about Jamie.

0:48.1

And it just says, I'm Jamie and I'm the CEO of Ring, and I have the world's worst morning routine.

1:30.0

And it's a whole article about how he rolls out of bed, he scrolls his phone for about four hours. Everything he said you didn't do, like immediately like all the wrong shit, like everything. That was the whole article about how Jamie has the world's worst routine. Good PR strategy, right? Like they sit down with you and they're like, hey, we need to get some cool like tech billionaire weirdo stuff. What do you got? And you're like, nope, don't have anything. So they're like, okay, we're going to use that. Yeah, I'm like the average guy from Missouri. Are you from Missouri? I'm from New Jersey, but I tell people I'm from Missouri now because I have this farm in Missouri. And I've decided that there's no reason why you can't just be from Missouri. Guess where I'm from Jamie? Can you just look at me and guess? Missouri. I'm from Missouri, my name. Where? St. Louis.

1:35.8

So I, my farm is in La Belle, Missouri. So I'm in, I'm from Missouri. You're more like a city folk,

1:42.1

but we are two and a half hours north of St. Louis. Dude, I love how he just out-Missouri'd you, even though you were actually born and raised there. And he just actually was like, you're a city slicker, not a real true Missourian. We don't like you, folks. This is like, he going to like Tony Soprano and being like, actually, Tony, it's brisketta. So let me tee this up. All right. So I did a call with Jamie and it was super fun. Jamie created, if you've ever seen a doorbell that has a camera on it. This is the inventor. This is the man who did it. He created ring doorbell, grew it, sold it to

2:18.9

Amazon for tons of money. And I was like, hey, I want to kind of have you on the podcast and brainstorm business ideas with you. I want to see how you think. How do you approach businesses? And he's like, I believe, I don't know the exact quote, but it was something like, you know, Ideas are like my drug of choice.

2:34.9

He's like, I have this list on my phone of like thousands of videos.

2:37.9

Which one do you? the exact quote, but it was something like, you know, ideas are like my drug of choice.

2:34.9

And he's like, I have this list on my phone of like thousands of videos. Which one do you want? Yeah, exactly. And so, so I want to do that. Sam, you saw the doc that he sent over, which gives us kind of bullet point ideas. We don't know what he's going to say, but bullet point ideas. Where do you want to start. Wait, can I ask a question before we get in? How much, you sold it for like a billion

2:53.0

dollars, right? One point one point, but I mean, if you want to, you can round down if you want to. Okay, okay. So we're talking to a guy who, you know, you have a billion dollar company. The part after his decimal point is worth more than our entire career so far. I think you do have to point out. I did sell it for a billion when a billion was a lot of money.

3:24.9

Just, just like... decimal point is worth more than our entire career so far. I think you have to point out, I did sell it for a billion when a billion was a lot of money. Just back when a billion was cool. Back when a billion was actually like you could buy more than a cup of coffee with it. Well, can we actually go to that story? Do you remember kind of where you, I guess I'm always curious about two things. One, was there a good negotiation story or like got to throw out a number story of like, how do you arrive at that $1.15 billion? And then like, how did that come about?

3:29.3

I mean, what was cool with Amazon is, you know, from the, we had been working with them on stuff

3:34.9

for years. So like I actually went to Amazon and showed this guy, Nick Camoros, the ring before we launched Ring,

3:42.0

because we had been talking to them. They were, with Alexa and stuff, they were looking at,

3:45.0

sort of, they were trying to reach out to all the small IoT people at the time. There was a lot

3:49.4

of little hardware things bubbling up. So I even like literally like brought them the first one and

3:54.5

showed it to him. So we had been working together for a long time. We were very aligned on like mission, what we were trying to do. They started to look at video realizing like with Alexa, they had the kind of the call it the ears in the home. And they started to see the eyes and saw what we were doing. We had this, you know, kind of like dating awkward, because we would talk all the time.

4:15.3

We'd meet and, you know, Nick said, let me come down and let's have lunch, which was kind of not that abnormal. And we're sitting there and Nick's like, you know, we should kind of go to the next level here. And it was this like very funny, like dating conversation of like, you know, It's like where you don't want to just like jump out and be like, okay, let's do it.

4:31.5

You know, it's like, and it's like, do what?

...

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