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All right, small business owners, I want you to really listen to this one. You know that

bright green, hello toothpaste? Well, a gentleman by the name of Craig Dubitsky actually built

that, and he sold it to Colgate. And those little Eos lip bomb spheres that took over every

checkout line in America, guess what? That was also Craig. Now he's teamed up with

Robert Downey Jr. to launch Happy. It's a coffee brand partnering with NAMI to support mental health.

And let me tell you something. Craig knows how to build brands that people love. And he'll be the

first to tell you that passion only gets you so far because at some point,

you really need systems that work. You really need to see your numbers, your inventory.

The whole operation in one place, not buried in a bunch of spreadsheets. And that's why Craig built

happy on NetSuite from day one. You see, it handles financials, inventory, supply chain so he can focus on

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