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Our American Stories

How 2 Engineers Created the Highest-Rated Gag Gift on Amazon

Our American Stories

iHeartPodcasts

Documentary, Society & Culture

4.6816 Ratings

🗓️ 9 January 2025

⏱️ 20 minutes

🧾️ Download transcript

Summary

On this episode of Our American Stories, since the company’s inception in 2005, Liquid Ass has been a popular product amongst pranksters across the world. The two-pack on Amazon currently has an unprecedented 36,000-plus reviews with a 4 1/2-star rating! [BTW: Read the ratings if you want a good laugh.] So who goes about creating such a spray? Well, a teenager, obviously. Here to tell the story are the co-founders of Liquid Assets, Andrew Masters and Allen Wittman.

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Transcript

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0:00.0

This is an IHeart podcast.

0:14.1

This is our American stories.

0:16.8

And our next story, well, it's a little gross.

0:18.9

It's a little silly and involves two young men coming up with a smelly, smelly product that ultimately has been put to use by the U.S. military to actually prepare medics and other types of people involved in operations that would include horrible smells.

0:37.4

How did these two guys come up with their smelly product called liquid?

0:41.3

Well, I'm just going to say assets.

0:44.3

Well, here's Andrew Masters and Alan Whitman with this story.

0:49.3

Alan and I met in an engineering department in Fort Wayne, Indiana, where we were doing electrical for automotive and trucks.

0:58.0

And we're dealing with managers who are not interested in building a good product, but dealing with corporate politics and trying to advance their own careers.

1:10.3

You're never making any decisions that might cost them a career choice.

1:15.5

So, you know, and Whitman and I are, we both have spines,

1:18.0

and we're more interested in, you know, building a good product and using logic

1:22.3

and not really interested in a bunch of bulls.

1:25.6

And for that reason, we kind of gravitated toward each other and became pretty good friends.

1:30.3

And Whitman kept talking about the stuff he had back in high school and had used a great

1:37.6

effect.

1:38.1

It stunk really bad.

1:39.9

And that he still had a little bit left and he should bring it in.

1:43.2

And I guess at this point,

1:44.5

Alan should probably back up to, you know, 15 years previous as to the story of the beginning

1:50.7

of what became liquid. In his experience. All right. Well, this is Alan. And I actually came up with this in high school completely by accident.

2:02.9

And everybody asked me, well, how did you create it?

...

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