How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 7 June 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

”You can make an absolute killing just talking about what you're really good at. Today, Alex (@AlexHormozi) shares how a dietitian successfully monetized a small, niche Instagram audience, earning nearly a million dollars annually. Highlighting the value of targeted, value-driven content over vanity metrics, this episode reaffirms that genuine engagement and a dedicated audience lead to significant financial gains.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:15) - A surprising encounter: the dietitian's story

(3:43) - The importance of niche content

(6:36) - Lessons from personal experience

(9:31) - The value of a dedicated audience

(13:32) - Followers make you famous, business makes you rich

(18:02) - Focus on business metrics, not vanity metrics

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Transcript

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0:00.0	If you make content to advertise your business or you want to start making content to advertise your business,
0:05.0	getting the topics that you're choosing to pick right can influence whether you get views or you make money.
0:11.0	And in this podcast, I'm going to explore, in my opinion, if you want to make money. And in this podcast I'm going to explore in my opinion if you want to make
0:14.4	money the right way to do it. I had the most insane thing happened last night and it has
0:21.4	had me at a loss for words. I was actually at a loss for words.
0:23.0	I was actually at a loss for words,
0:24.6	like speechless, befuddled, bewildered,
0:27.0	and I was like, what is going on?
0:28.6	And it took a concept that I kind of believe in
0:32.1	and I've made some moves around it and it took it to the absolute hyperbolic
0:36.1	extreme that you could imagine and it's still held true and I think that for business owners who are listening to this for people who make content
0:44.4	we're listening to this but just in this is going to I mean it has it has slightly nudged how I see the world and
0:50.9	I'll just put it that way and I feel like a lot of the beliefs that have around the world are still relatively
0:56.2	I hold on I believe them pretty strongly so here's what happened so did a company come in and the lady who owns the company is a registered dietician and I'm not going to shout her. I would shout her out because I want her to get all the kudos in the world but I don't
1:13.7	want it to mess up what she's doing and so that's why I'm going to keep it anonymous.
1:18.2	So she's a registered dietician.
1:20.6	She takes home just under a million dollars a year helping other registered dieticians bill insurance correctly.
1:27.0	And so it's super niche in terms of what she's really good at.
1:29.0	So she knows how to be an RD and help people bill insurance codes properly.
1:34.0	And so the average, I think a dietician adds like $100,000 in income
1:39.4	using just like her kind of coding system for billing them, right?
1:43.0	Crazy niche, crazy, and so I spent some time with her.
	...

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