How $1 Trillion in Ad Spend Is Shifting Toward Creators

The Colin and Samir Show

Colin and Samir

Business

4.9 • 665 Ratings

🗓️ 19 June 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

We just got back from the most powerful week in advertising—and it wasn’t in New York or L.A., it was on the beaches of France. In this episode, we break down the 3 biggest takeaways from Cannes Lions 2025 that every YouTube creator needs to know. From why brands still struggle to measure creator impact, to the rise of deficit-financed YouTube series, to a major shift from the attention economy to the connection economy—this is what the future of the creator business looks like. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hey, what's up everybody? Welcome to the Colin and Samir Show. We're here in Cam, south of France,
0:05.0	at the Spotify Beach recording studio. We're going to explain why we're here. We're also going to
0:09.9	give you our biggest takeaways from the Cannes Lions Festival of Creativity, the biggest week in the world
0:15.2	of advertising. Let's get into it.
0:26.4	I'll just say one of the first things you learn when you come here is that it's not Khan.
0:27.6	Yeah, that is.
0:28.2	It's very important.
0:29.3	You know whose first year it is.
0:31.2	I'll just say that.
0:31.6	I mean, it's year two for me and I've probably made that mistake.
0:34.4	Still?
0:34.9	Yeah.
0:35.3	Amazing.
0:35.8	Yeah.
0:36.3	Okay.
0:36.6	So let's just, maybe people who are
0:39.0	listening have heard of this, or maybe they're like, why are all of my friends or favorite
0:44.2	creators in the south of France all of a sudden? And let's be real, if you have heard of Cannes, you
0:48.3	probably know about the film festival. Sure. When I tell people I'm coming here, they always go, oh, wow, you're going to the film festival?
0:55.0	You're like, well, no.
0:57.0	It's a little different.
0:58.0	It's a little different, but let me tell you why it's significant.
	...

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