An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what? This blew up is a new podcast documentary that reveals how social media

stardom is made. From the glow-ups, to the online drama, to all those viral content houses.

I'll show you how it all adds up to a new kind of fame. From the ringer podcast network,

I'm Alyssa Bereznek. You can listen to this blew up on Spotify or wherever you get your podcasts.

This is the stuff line-off.

Lads have blown together, trained together, I've knocked each other down, pick each other up.

You're certainly former lifelong bond, wouldn't you, Grisha?

That is the hope you're present.

Greetings and welcome into the ringerverse.

Here on the ringer podcast network, I'm Mallory Rubin and it is my absolute pleasure to invite you,

not only to gather around the painted table, but also to join us on the ringer's nexus podcast

feed for all things fandom. Joining me today now that she's finished telling me that Lord Boros is

an eternally proud man who would honor to host two podcasters of the realm. It's my house of our

co-host Joanna Robinson.

All right, Rubin. What a joy to be here with you at Stormsend, at the Stormsend of all things.

You know, I'm sure everything's going to go fine. What could go wrong with this?

The steady hand of Boros Baratheon guiding our conversation.

Can you lift your glasses so I can see if there are any sapphires?

Why is it an emerald? Why isn't it high-tower green? Why didn't he go for the emerald in the eye?

Come on, guys. Maybe he's a real tarth stan, you know what I mean?

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