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slash UK slash AI for people. The pride, passion and pageantry of college football lives here.

This is the Paul Pinebaum Show, Hour 4 Podcast.

This might be college football head.

Final hour is live here, and we thank you for being a part of.

We start with Brian Kellylly and we end with

scott doctorman not the show but our guest scott of course with the athletic has written about

what else but money in intercollegiate athletics under the heading college athletics need to find

every dollar the search is on for new ways it features

among others ross bork who started his career at missouri and has been to a number of

cc spots from ommmm obviously at ohio state god thank you an outstanding job of reporting this

story good afternoon then take us through your

process and what you discovered about the search for more money. Thanks for having me, Paul.

And I tell you what, money is the whole issue when it comes to college sports. And as much as I

think everybody is sick and tired of hearing about money issues,

...