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slash setup the pride passion and pageantry of college football lives here this is the paul fine bomb show

our three podcast this might be college football head huh

as well as a time has stepped into a public relations at all time.

Has stepped into a public relations disaster.

Tomorrow he will make a live television appearance.

He has chosen to appear with Michael Strayhan,

not exactly considered the Mike Wallace of hard-hitting questioning host. It'll be on GMA, and it's

presumably to promote his book. He tried this a few weeks ago with CBS. It turned out to be a disaster

all because of his girlfriend, Jordan Hudson. We talk now to Josh Culling, who is the president of a crisis

management group, advises politicians, executives, comes up with strategies. And Josh, it's

really a pleasure to say hello to you. Things are so bad for Bill Belichick. We were in Alabama

yesterday, and I asked his closest friend, Nickan if he had any advice and all he did was

start laughing. Good afternoon and tell us how bad this situation really is for Belichick at the

moment. I mean it's obviously a circus. This is a long news cycle by modern standards because there's

been a series of PR missteps. He's in a fiasco

right now. I think GMA tomorrow is a big milestone. If these do if his PR team's doing their job

right, this should be a softer interview and he should be better prepared for a hard question or two.

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