So, you want to be a marketer. It's easy. You just have to score a ton of leads and figure out a way to turn them all into customers. Plus manage a dozen channels, write a million blogs and launch 100 campaigns all at once. When that's done, simply make your socials go viral and bring in record profits. No sweat. Okay, fine. It's a lot of sweat. But with HubSpot's AI-powered marketing tools,

launching benchmark-breaking campaigns is easier than ever.

Get started at HubSpot.com slash marketers.

The pride, passion, and pageantry of college football lives here.

This is the Paul Pinebaum Show, Our 2 podcast.

This might be college football, head.

We are back, and it's always great to say hello to Ross Dellinger.

Nobody covers the world business side of college athletics any better

and with more penetrating accuracy than Ross from Yahoo.

Could impending rev share changes help Cinderella's in the future?

Everybody will be in the game.

We've heard that.

We even had a conversation with Billis about that earlier

during this show. Ross, good afternoon. Thanks so much for being here. Tell us about what you

are hearing from various people. Yeah, Paul, thanks for having me on. You know, this has been

something that's been no real secret. It's been brewing for many months I think the fact

that under the impending revenue share rules that will be coming to college athletics next

year the big east and other other schools I think that don't play Power Conference football, maybe even FBS football,

that don't invest heavily in football, will have the flexibility, especially those who don't

even have football, will have the flexibility to spend, you know, outspend on basketball, the Power League.

So that was potentially spend more money than some of these Power League programs on men's basketball specifically.

And I think that's what a lot of Big East schools plan to do, right?

...