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The pride, passion, and pageantry of college football lives here.

This is the Paul Finebaum Show, Our 2 podcast.

This might be college football, heaven.

Welcome back into the Paul Finebaum show.

Cole Kublich filling in for Paul today.

Finances have been a large portion of the conversation around college football

with the potential expansion to 24 in the college football playoff.

Obviously, NIL, TV deals, other things all going to be affected by that.

What's the revenue stream going to look like for some of these universities and where

could it potentially go?

And how quickly could we get there?

When you're talking about being able to find extra revenue streams and find extra ways

to be able to generate more money.

Eddie Misenet joining us now from cron.com.

Interesting article up, Eddie, with just how certain businesses, certain corporations and their success or failures can impact college sports.

You detail Spirit Airlines and their collapse, Southwest rebranding, how this has impacted some of the smaller schools

and their athletic departments in the state of Texas.

Take us further into just how much of an impact some of these schools are feeling because

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