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The pride, passion and pageantry of college football lives here.

This is the Paul Pinebaum Show, Hour 2 podcast.

This might be college football.

We're back another hour to go.

Good to see all of you.

And the busy, busy first hour, we're not done yet.

We still have three more to go on this 24th of June. Yes, you heard me correctly. Let's get back to the calls and Mike in Charleston is up next. Hey, Mike.

Yeah, hey, Paul, I just want to make sure everyone's aware of how these higher ed institutions do it, especially, I mean, just examples, Carolina.

They'll spend it all on social media.

They didn't raise tuition this year, but they increased the food fees, the housing fee.

They already have a $172 athletic fee for every student, but now they just added a $300 athletic auxiliary fee on top of that. So you're looking at $500 per student just an opportunity to buy a ticket.

And they have 40,000 students, so you know they can't all go to the games this year.

No, that's a really interesting issue.

And I remember when all students had to do was show up and get in.

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