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The pride, passion and pageantry of college football lives here.

This is the Paul Pinebaum Show, Our 2 Podcast.

This might be college football.

It's live, and it's always a great day here,

and we say hello to Blake Topmeyer from USA today.

This is the headline. The NCAA lied. Oh my goodness. Alert the media

about college sports because they have never been more popular. Can't wait to dig into that. Blake,

thanks for the time as always. And you caught me, the headline grabbed me when you talk about the

NCAA lying. I thought maybe I missed something there.

But your point is a good one, and I'll let you explain it.

How are you?

Yeah, I know you're shocked by that, Paul.

But it's really fascinating.

And you saw the ratings, I'm sure, for the national championship game as ESPN released,

was the second most watched national championship game

of the college football playoff era talking about this national championship of Indiana, Miami.

And this sort of fits with what we're seeing in college sports in terms of attention,

...