Ready to launch your business? Get started with the commerce platform made for entrepreneurs.

Shopify is specially designed to help you start, run and grow your business with easy customizable themes that let you build your brand.

Marketing tools that get your products out there. Integrated shipping solutions that actually save you time.

From startups to scaleups, online, in person, and on the go.

Shopify is made for entrepreneurs like you.

Sign up for your $1 a month trial at Shopify.com slash setup.

The pride, passion, and pageantry of college football lives here.

This is the Paul Pinebaum Show, Our One podcast.

This might be college football.

We are in New Orleans on what has turned into a horrific day down here in Louisiana.

New Year's Day, a day that everyone welcomes with revelry,

but today it's been a day of tragedy and the unknown remains.

As we say hello to you, we'll update you on everything that has been going on.

But first, Laura Rutledge, who's been reporting on this all day long, Laura, what do we know?

Well, there's a lot that we're still trying to figure out, right?

And certainly, before we get to the football, I would just like to say that the football game pales in comparison to what's happened, the victims, their families,

what's still unfolding, what they're trying to figure out here.

And we're just thinking about all of you.

And that's not enough, but I do want to just at least say that.

When it comes to the football side of this, Pete Thammel just broke the news, our college

football insider, that the game will be rescheduled 4 p.m. Eastern tomorrow here in the Superdome. So it'll be

three local time. I think that was important for both teams, Paul, because they are looking at a

...