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Malcolm Gladwell, probably I think the most famous nonfiction celebrity author in America.

Would you buy into that designation in terms of book sales?

I don't know that anybody would have sold more copies than him.

It's him and Michael Lewis probably for our last 20 years or so.

Those would be the two that I think are.

I met him in France, by the way, for the I heart event. So I actually met Mr. Gladwell for the first. We shook hands.

I mean, he wouldn't, you know, he had no idea who I was. I was like, hey, man, what's up? So, yeah. So I'm going to play a cut for, for him. I imagine a lot of you have read his books. tipping point is probably the most famous,

but he's got a ton of different books,

and I think he has a very popular podcast.

So I would bet a huge percentage of you are familiar with who Malcolm Gladwell is.

So let me take you behind the scenes a little bit here. I sold my company Outkick to Fox in

2021. On Super Bowl Sunday, 2021, we made $2 million in affiliate revenue from Fandul.

That is, that Super Bowl day, the company that I ran, we and founded, we were one of the top affiliates in the entire country.

So if you were watching Tom Brady, Tampa Bay Buccaneers go up against Patrick Mahomes, Kansas City Chiefs,

our company, and to a large extent, me, made more money than anybody playing in that game

on sports gambling affiliate referral deals.

We were for Fandul, which is the biggest sports affiliate company, sports gambling company in the country,

we were either their best or second best affiliate partner in the country.

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