This episode is brought to you by Contentful.

Marketers, you know that feeling when your creative clicks?

When that social post sends engagement through the roof?

When your outside-of-the-box campaign hits ROI positive?

When a personalized homepage turns prospects into customers?

It's utter marketing bliss.

Contentful helps you create tailored, omni-Channel experiences without working overtime.

No stress, no limits, only possibilities.

Get the feels at contentful.com.

The pride, passion, and pageantry of college football

lives here.

This is the Paul Pinebaum Show, Hour One podcast.

This might be college football.

And on the third Saturday weekend in October,

that is the walk of champions inside the stadium

as we talk calm right now.

25 hours from now they will be playing football in one of the most storied robberies in college football.

We are here in Tuscaloosa. Can't wait to get going here. And we were joined by Greg Byrne, the

athletics director here. And Greg's always good to see you. Thank you for your hospitality. And a lot of things Alabama I would like to talk about, but there's just so many major issues in college athletics. And you are one of the more senior people. Let's talk about where we are right now and what you are watching and what concerns you the most.

Yeah, welcome back. Thank you. All my years of doing this with you. I think this may be

the first time I've kicked off the show so new check a box. We like to start the

rookies early. There you go that's for sure. The more veteran administrators. But it is it

...