Hormozi Teaches Me Everything He Knows in 90 Minutes

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 6 August 2025

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want to start your own business with less than $1k? Get the playbook here: https://clickhubspot.com/lhs Episode 732: Shaan Puri ( https://x.com/ShaanVP ) sits down with Alex Hormozi ( https://x.com/alexhormozi ) to talk about his newest book, $100M Money Models. The book will teach you how to get more customers to spend more, in less time, over and over again, ultimately eliminating cash flow as a constraint to growth of any business. $100M Money Models, launches at a live virtual event Saturday August 16th. Register free: https://register.acq.com — Show Notes: (0:00) Money Models (9:34) Sell When Pain Is Highest (14:00) Live coaching: Rebuilding Shaan’s Business (30:04) What most founder get wrong (37:55) Make it or Take It: Tough Questions (55:09) What Hormozi is obsessed with now (1:08:51) Playing the YouTube game — Links: • Acquisition - https://www.acquisition.com/ • Somewhere - https://somewhere.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

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0:00.0	You probably recognize this guy, Alex Hormozzi.
0:04.4	He's known as the $100 million man, and he's probably the most popular business teacher on YouTube.
0:09.2	So last week, I flew to Vegas, and I asked Alice to teach me the things in his new book, Money Models.
0:14.2	Ah, how to make money.
0:15.3	Thank you.
0:15.7	Yeah.
0:17.0	He says that this one concept has made him more money than anything else in his career.
0:21.2	How would we improve our business by thinking in money models? So let me walk you through the actual economics of this. If 10% of people buy something that's 10 times expensive, you double your revenue. So the classic upsells, you can't have X without Y. You can't have burger without fries or whatever, right? It's like you can't have X without Y. I've recorded the whole session
0:18.9	and I want to share that with you here today.
0:21.4	All right, if I want to share that with you here today.
0:40.0	All right, if I reset your bank account and your followers, change your name of face, so I reset
0:44.2	you to zero. How long do you think it would take you to get a million bucks in your bank?
0:48.0	Well, having lost everything twice, I'll tell you what I did.
0:51.6	What do your haters get right?
0:57.0	I feel like I can rule the world.
0:59.2	I know I could be what I want to.
1:01.9	I put my all in it like no days off.
1:05.3	On a road, let's travel.
1:05.7	If I read this book, and it's going to start a little campfire in my head,
1:09.7	what's going to happen from money models? You will love this book if you liked offers. And so a money model is a deliberate
1:16.4	sequence of offers. Many businesses have more than one offer. And so it's how do we sequence those in the
1:21.1	right way that accomplishes a financial objective. And so the financial objective for this book and
	...

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