Hopenhagen: Seth Farbman, Jon Krosnick, Adam Werbach - Public Support for a Deal in Copenhagen

Climate One

News Commentary, Social Sciences, Earth Sciences, News, Science

4.7 • 583 Ratings

🗓️ 16 September 2009

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hopenhagen: Seth Farbman, Jon Krosnick, Adam Werbach - Public Support for a Deal in Copenhagen Adam Werbach, CEO, Saatchi & Saatchi S Seth Farbman, Managing Director, Ogilvy & Mather Jon Krosnick, Professor of Communication and Political Science, Stanford University Greg Dalton, Founder, Climate One What do people around the world think about the threat of climate change and the promise of a new clean economy? Are they informed about the international negotiations in Copenhagen? If clean energy doesn't become a kitchen table issue, will the negotiations succeed? This program was recorded in front of a live audience at the Commonwealth Club on September 15, 2009. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	This episode is brought to you by Shopify.
0:03.4	With Shopify, 2026 is the year you make it happen.
0:07.1	It gives you the tools to build your dream store, online and in person.
0:11.4	Plus with marketing built in, it'll help you reach exactly who you need to.
0:15.8	Join the millions who've already made the leap, like Jim Shark and all birds.
0:20.4	And ring in the new year with Shopify.
0:23.4	Sign up for your £1 per month trial at Shopify.com.ukau.com.
0:29.8	Welcome to Climate One at the Commonwealth Club. I'm Greg Dalton, founder of Climate One.
0:34.5	Last year, UN Secretary General Ban Ki-moon made a highly unusual move for a diplomat.
0:40.0	He reached out to the advertising giants on Madison Avenue and asked for their help. He wanted
0:45.0	them to use their communication skills to generate awareness and support for the upcoming
0:50.3	climate negotiations in Copenhagen. The result is Hopenhagen, an unusual advertising
0:55.9	campaign that is focusing on the opportunity and possibility of a clean energy future.
1:02.1	Hopenhagen is launching now, and today we'll discuss that effort, as well as public attitudes
1:07.1	toward international climate negotiations. Do people around the world know about the climate negotiations?
1:13.1	Do they care?
1:14.3	Can the Hopenhagen campaign make climate change a kitchen table issue?
1:19.0	Do ad campaigns create cultural and political change?
1:22.5	Seth Farbman is Global Managing Director of Ogilvie and Mather,
1:25.5	the firm that created the Hopenhagen concept,
1:28.5	Adam Werbach is CEO of Sachi and Sachi Sachi, and John Krosnick is Professor of Communications
1:33.7	and Political Science at Stanford University.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Climate One, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Climate One and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.