Hooks And Testing Your Material

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 28 August 2018

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

A cool lesson I learned after a day of fly fishing, and a really cool story by the campfire. On this episode Russell talks about being on a retreat and learning to fly fish. He relates it to testing out new material and seeing what hooks people. Here are some of the cool things in today's episode: How trying to catch fish is similar to a comedian testing out new jokes, or an entrepreneur testing out new material. Why throwing out hook after hook after hook will help you figure out which one hits. And why it takes Russell a year to write one of his book, and how he tests out the material that will be in the book. So listen here to find out how if you set hooks and watch and learn from what the fish are doing, you can become a better fisherman, and a better marketer. Transcript - https://marketingsecrets.com/blog/hooks-and-testing-your-material Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do we really need another computer?
0:02.0	One that's faster, more powerful.
0:04.0	Not everyone does.
0:05.0	But to reinvent music using a neural processor,
0:08.0	work off the grid with all-day battery,
0:10.0	or bring your vision to life with AI-powered co-creator,
0:12.0	then a copilot Plus PC can make a difference.
0:15.0	A powerful AI computer is not for everyone.
0:18.0	But if you're trying to change the world,
0:20.0	even if just your own,
0:21.1	we built one for you. Microsoft co-pilot plus PCs powered by Snapchat, the fastest, most
0:26.2	intelligent Windows PCs ever. Bachelor life varies with you switching settings. Good morning,
0:30.8	everybody. This is Russell Brunson. I want to welcome you to the Marketing Secrets podcast.
0:34.3	Today I am streaming from a little cabin in the middle nowhere.
0:39.1	So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture
0:45.0	capital? We're spending money from our own pockets. How do we market in a way that lets us get
0:50.1	our products and our services and the things that we believe in out to the world and yet still
0:55.0	remain profitable.
0:56.9	That is the question in this podcast will give you the answers.
1:01.1	My name is Russell Brunson and welcome to marketing secrets.
1:08.5	Hey, everyone.
1:09.5	I hope you guys are doing amazing.
	...

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