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The Times Tech Podcast

Hooked’s Prerna Gupta and Parag Chordia: “We went from zero to 40 million users"

The Times Tech Podcast

Will Morley

Business, Unknown, Technology

4.9654 Ratings

🗓️ 9 February 2018

⏱️ 42 minutes

🧾️ Download transcript

Summary

The Sunday Times’ tech correspondent Danny Fortson brings on Prerna Gupta and Parag Chordia to talk about remaking reading for millennials (4:00), on reaching 40m people in a year (5:10) creating “chat fiction” (6:20), finding writers (8:10), how mobile reading is like film was at its outset (11:00), creating their first music-making apps (12:30), creating an antidote to social media addiction (19:30), trying to write a fantasy novel (22:00), translating the novel into mobile phone form (25:00), finding readers through Facebook ads (26:30), luring Snoop Dogg, Mariah Carey and Stephen Curry as investors (28:15), creating a “next generation” film studio (32:30), trying to create the next Harry Potter on the mobile (35:30), the power of teenage girls as early adopters (37:15).

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Transcript

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0:00.0

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0:29.7

I'm always up before the birds and the kids. Good thing Costa Express is always up too.

0:37.0

Early starts are easier with great coffee.

0:39.8

And if I grab one for Bob, I might even get some decent company.

0:44.5

Large cappuccino for the bloc who's half asleep.

0:47.2

Oh, you legend.

0:49.5

Now that's a proper coffee.

0:51.4

Should kick in Justin Sanfut to remember which end of the screwdriver to use

0:54.5

hmm costa express quality coffee every time hello and welcome to Danny in the valley your weekly

1:05.9

dispatch from deep inside the Silicon Valley future machine before we get to today show, I just wanted to give you a heads up on some of the

1:14.2

guests and other cool stuff we have planned over the next few weeks.

1:18.3

So next week I'll be sitting down with Aubrey de Grey, who's a British scientist

1:23.7

with the largest beard I've ever seen in person.

1:29.0

He's working on longevity.

1:35.0

He's backed by people like Peter Thiel and Vitalik Buter and the founder of Ethereum. And he claims we're ever so close to figuring out how to live for quite literally thousands of years.

1:40.4

So that should be fun. Other guests we have coming up include Brian Chesky, the founder of Airbnb. We have

1:47.4

Andrew Mason, the founder of Groupon to talk about his new company. We've got a special report on

1:52.5

e-sports, which I've been working on in the background, talking to loads of folks and trying to figure

...

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