From ESPN Films and ESPN Audio, you're listening to 30 for 30 podcasts.

Today the story of a photograph taken in a hotel ballroom by the NBA's Miami Heat.

It's a photo that can be seen as the opening bracket of a new era of athlete activism.

But more than that, the behind-the-scenes story of how and why this photo came to exist

tells us a lot about our current moment in history and what happens when celebrity,

politics, and sports come together in a single image.

And now, who do you use up?

Do you have any doubts about your decision?

No, no.

I don't have any doubts at all.

Would you like to sleep on it a little longer?

Are you ready to make this decision?

No, I'll snap the knife or the lack of sleep.

The decision, July 8, 2010.

LeBron James, a native of Northeast Ohio, announces that he is leaving the Cleveland Cavaliers.

The answer to the question everybody wants to know.

LeBron, what's your decision?

Um, and this fall, man, it's very tough.

And this fall, I'm going to take my town to South Beach and join the Miami Heat.

CavS fans felt a deep betrayal.

Honestly, I think it was very arrogant and I think it was a slap in the face to the city

who supported him and been behind him since he was in high school.

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