Honest Tea: Seth Goldman

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 16 January 2017

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 1997, after going for a long run, Seth Goldman was frustrated with the sugar-filled drinks at the corner market. So he brewed up a beverage in his kitchen, and turned it into Honest Tea. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	New Year's is here, and with it brings the possibility of change.
0:13.0	As one behavioral scientist put it, first starts are really powerful.
0:17.0	So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.
0:24.0	Listen to the LifeKit podcast from NPR.
0:27.0	So in 2003, we had a delivery of glass that was faulty.
0:33.0	And so we ended up with some product in the marketplace that had broken glass inside the bottle.
0:39.0	In fact, there were two different Whole Foods stores.
0:41.0	And Whole Foods has a rule, three strikes in your own.
0:44.0	We knew we couldn't afford as a business to lose our largest customer.
0:48.0	So we voluntarily withdrew all product from the market.
0:51.0	Every store.
0:52.0	Everywhere.
0:53.0	Not just Whole Foods, everywhere.
0:54.0	Wow. How much did I cost you?
0:55.0	It totally stopped our sales.
0:57.0	It was just painful.
1:04.0	Brahman PR, it's how I built this.
1:06.0	A show about innovators, entrepreneurs, and idealists,
1:09.0	and the stories behind the movements they built.
1:18.0	I'm Guy Raaz, and on today's show,
	...

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