Holy Smokes! THIS Is How You Do an Ad
Bulwark Takes
The Bulwark
4.7 • 1.1K Ratings
🗓️ 3 September 2025
⏱️ 13 minutes
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| 0:00.0 | Building a coffee business? |
| 0:01.5 | Serving the best Americano in town is up to you. But winning back time and growing your business, leave that to sum up. Take orders and payments anywhere with the new SumUp Terminal. Turn occasional customers into regulars with a free loyalty program. And with the sumup point of sale system, you'll always know when you're running low on your best selling blends. Visit sumup.co. To learn more. Hey, everybody, Tim Miller from the bulwark here. We are getting into |
| 0:23.4 | politician ad season for the midterms. And I saw one this morning that really caught my eye. |
| 0:28.4 | I want to break it down for you. I think this is a good model for Democrats for a variety of |
| 0:34.8 | reasons. And so I want to highlight it, you want to encourage good behavior. |
| 0:38.6 | This is Paige Cognetti. |
| 0:40.5 | She's running for Congress in northeastern Pennsylvania, running against a guy named Rob |
| 0:45.4 | Brezahan. |
| 0:46.2 | So it's a highly competitive district, really important race for the Democrats if they |
| 0:50.6 | want to take back the house. |
| 0:51.7 | She's the mayor of Scranton. |
| 0:53.3 | I want to go through her ad |
| 0:54.5 | because she's like she's doing a lot of things that we've been begging for around here. |
| 1:00.6 | So we're going to watch it together. I'm going to point out what she's doing and why I think |
| 1:05.5 | this is good positioning for a Democrat going against the MAGA Republicans right now. So let's watch. |
| 1:12.6 | Northeastern Pennsylvania, NEPA for those who love it. Our folk heroes are the workers. |
| 1:18.6 | People here work hard and we stand tall. Our new congressman, all is a bit short. Rob was handed |
| 1:25.9 | the keys to a family fortune at 19. |
| 1:28.6 | Workers here built that company. |
| 1:30.6 | Rob sold it to foreign private equity. |
| 1:32.5 | All right. |
| 1:32.8 | So I like the short dig at the start. |
... |
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