Hit Parade | Music History and Music Trivia - Shake It Like a Polaroid Picture Edition Part 2
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3.9 • 1.1K Ratings
🗓️ 25 August 2023
⏱️ 33 minutes
🔗️ Recording | iTunes | RSS
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Summary
Talk about ’90s rap, and most music fans will throw around the word “gangsta” and talk about the East Coast–West Coast feud that tragically brought down Biggie and Tupac. But one rap group, OutKast, quite literally rose above the fray: At the 1995 Source Awards, while East and West were bickering with each other, OutKast’s André Benjamin took the mic and told the rap faithful that hip-hop’s future was in the South. For the next quarter century, he was proved indisputably correct.
OutKast brought about this sea change by conceiving of hip-hop as everything music: funk, soul, pop, club, even country and indie all found their way into André and Big Boi’s music. By the time of their final studio album, they had pulled away almost fully from pure rap—and were rewarded with their biggest hits ever, a No. 1 smash each for Big Boi and André. Including that immortal jam that taught you, the fellas and the ladies—including all Beyoncés and Lucy Lius—what’s cooler than being cool.
Podcast production by Benjamin Frisch and Kevin Bendis.
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Transcript
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| 0:00.0 | You're listening Ad-Free on Amazon Music. |
| 0:13.8 | Welcome back to Hit Parade, a podcast of Pop Chart History from Slate magazine, about the hits from coast to coast. I'm Chris |
| 0:22.9 | Melanphy, chart analyst, pop critic, and writer of Slate's Why Is This Song Number One series? On our last |
| 0:30.1 | episode, we covered the first decade of the career of Outcast, the duo of Antoine Big Boy Patton and Andre 3000 Benjamin, their emergence |
| 0:42.8 | as teenage hitmakers, their upset win at the 1995 Source Awards, and Andre's prophetic |
| 0:50.6 | speech at that show claiming rap for the South. We're now up to the turn of the |
| 0:57.1 | millennium, and Southern hip-hop is now so successful, outcasts begin thinking bigger, even |
| 1:04.5 | beyond the boundaries of rap. Over in Atlanta, Andre and Big Boy knew they needed to up their game. |
| 1:12.6 | So, in 2000, they went back into the studio and emerged with a new benchmark for speed. |
| 1:20.6 | B-O-B, bombsbs over Baghdad has been acclaimed as one of the most dazzling singles in rap history. |
| 1:35.3 | Running at a frenetic 155 beats per minute, the song was outcast's attempt to synthesize the rhythms of the British dance music known as drum and bass, |
| 1:48.4 | which had been blasting in UK clubs throughout the second half of the 1990. |
| 1:59.1 | That made B-O-B perhaps the most exceptional outcast single. |
| 2:07.6 | The famously laid-back hip-hop duo were suddenly rapping like they had mainlined extra-strength |
| 2:14.1 | Red Bull. |
| 2:20.3 | Critics called it seminal and prophetic. |
| 2:24.3 | The Village Voice dubbed it, quote, |
| 2:26.1 | just about the damnedest bass track ever, |
| 2:29.3 | an electro workout, unquote. |
| 2:32.1 | Years later, Pitchfork named it the best single of the 2000s, calling B-O-B, quote, an obliteration |
| 2:39.9 | of the boundaries separating hip-hop, metal, and electro, setting the stage for a decade of dance |
| 2:47.2 | rock crossovers, unquote. |
... |
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