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And there you have at piva.comco launch to help you not only keep track of your dog or your animals in general in case they're lost or stolen, but also to make sure all your medical records from the vet perspective all stay in one place.

You can have that history.

They've shipped 300,000 of these chips.

They believe about 176,000 have actually been installed and did over a million bucks in revenue last year with a team of 14 bootstrapped, which we love.

Hey, folks, my guest today is Michael Hamilton.

He's the founder and CEO of PIVA.

That's P-E-E-E-V-A. into entrepreneurship. He developed more than a decade of experience in New York managing litigation support and e-discovery projects for some of the nation's largest law firms and corporations.

All right, Michael, you ready to take us to the top?

Sure. Yeah, absolutely. What's an e-discovery project?

Electronic data discovery. It's just glorified photocopying electronic format.

There you go. Okay, so loop this now into what PIVA is working on and how this has to do with

pets and microchips.

It really has absolutely nothing to do with it other than ultimately dealing with large

data sets.

The pet problem is ultimately a data problem.

The field of veterinary care in general is extremely fragmented.

It lags behind other industries technologically.

...