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Earn Your Happy

Hiring Hacks to 10x Your Growth + Break Past $3 Million with Natalie Dawson

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.62.8K Ratings

🗓️ 2 June 2025

⏱️ 55 minutes

🧾️ Download transcript

Summary

Ever wonder what it really takes to reinvent yourself, especially if your comfort zone is already there? In this episode, I'm joined by Natalie Dawson, co-founder of Cardone Ventures. She shares her journey of stepping out of self-doubt and into the role of confident CEO, speaker, and leader. Natalie breaks down the exact frameworks she’s used to scale a company to 300+ team members, how to build a strong business foundation, attract top talent, and MORE. Get ready to reconnect with your ambition and finally become the person you know you’re here to be. Check out our Sponsors: Airbnb - Start making money by listing your home on Airbnb with an experiences Co-host, find a co-host at airbnb.com/host Northwest Registered Agent - Don’t wait—protect your privacy, build your brand, and set up your business in just 10 clicks and 10 minutes! Visit https://northwestregisteredagent.com/earn today. Open Phone - Stop running your business from your personal phone. Get 20% off your first 6 months at openphone.com/earn Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy This Is Small Business podcast - listen on apple podcast (or your favorite podcast app.) HIGHLIGHTS 00:00 How did you claim your spot in a very male-dominated industry? 08:00 What it really feels like to consider giving it all up. 14:00 What would’ve happened if you hadn’t gone for your own dreams? 19:15 How ChatGPT helps you close your knowledge gaps faster. 22:30 How to attract the right partner who matches your vision. 30:30 Preparation tips for public speaking. 37:15 The 5 pillars every founder needs to scale with clarity and confidence. 42:30 How to use Indeed like a marketing funnel to attract top-tier talent. 46:00 The message you need if you're doubting what’s possible for you. RESOURCES Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Natalie:@nataliedawson

Transcript

Click on a timestamp to play from that location

0:00.0

There's a breakpoint that happens around $3 million of annual revenue where the business owner has just kind of jerry rigged all of these team members and all of these processes and can't quite get past it because they don't change the level of expectations they have for themselves as a leader and therefore can't lead other people across their marketing, sales, finance, ops functions to raise to the next level.

0:33.3

Hey, everyone. Welcome back to the Earn Your Happy podcast. Today I have Natalie Dawson on the podcast. She's an entrepreneur, a two-time number one Amazon bestselling author. She's been featured in Forbes, Business Insider, entrepreneur in CNBC. Natalie co-founded Cardone Ventures in 2019 with no cost of capital and no outside investment. That's pretty crazy. Cardone Ventures has generated over 500 million in revenue within

0:55.0

its first five years of business. And in this episode is such a unique and powerful perspective

1:00.6

because before Natalie co-founded Cardone Ventures, before becoming the woman who now runs a 400-person

1:05.9

team, she already had everything she wanted. The great marriage, wealth, most people dream about, and she didn't have to choose the challenges

1:14.1

that come with building a massive business, but she did it anyway.

1:20.0

Natalie is a builder and entrepreneur at the core.

1:22.5

And if you're listening to this podcast, I know you're a builder too.

1:24.9

So regardless of where you're at on your journey, I know

1:28.0

you're going to hear stories that you relate to and gain tips for business, relationships,

1:32.0

and personal growth as someone who is in pursuit of building your dreams. If you've ever

1:38.0

felt stuck or wondered how to build a team that actually moves the needle, if we want to know

1:42.5

how to create a compelling mission that helps keep you in the game when you want to quit, or if you want to know the secret to the needle. If we want to know how to create a compelling mission that helps

1:45.0

keep you in the game when you want to quit, or if you want to know the secret to creating

1:48.9

a business that gives you true freedom, this episode is for you. So let's get started.

1:57.2

Natalie, welcome to the Earn Your Happy podcast. I'm so excited to have you on the show.

2:01.5

This is such a dream.

2:02.6

I've listened to your podcast for years and years, and I'm so thrilled to be on.

2:06.9

Well, this is a mutual dream.

2:08.9

So I'm so excited to have you on the show.

2:11.7

I know that you and I have gotten to cross paths, but way too briefly.

2:16.2

I just saw you at Nobu, and, you know, we were kind of in

...

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