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How I Built This with Guy Raz

Hinge: Justin McLeod (2021)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 8 May 2023

⏱️ 97 minutes

🧾️ Download transcript

Summary

In 2010, Justin McLeod was in business school, still trying to get over a bad breakup that had happened years before. Determined to solve his own problem and convinced that the best way to meet people was through friends of friends, he built an app to replicate that experience. Gradually, Hinge grew into a streamlined swiping platform that yielded mixed results: good dates, bad hookups, mismatched swipes, and missed opportunities. Disappointed with this outcome and inspired by a sudden twist in his own love life, Justin redesigned Hinge as an app for finding meaningful relationships, with the tag line "designed to be deleted." Today, Hinge is owned by Match Group and is one of the most popular dating apps in the U.S.


This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Daryth Gayles.


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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

What if the greatest tragedy of your life was just covered up?

0:12.0

I have never seen anything like that before or after.

0:15.0

This is the story of the worst marine-on-marine friendly fire in modern history.

0:20.0

A story kept from the public.

0:22.0

It's like, what did y'all have to hide?

0:24.0

Listen to NPR's embedded podcast and its latest series, taking cover.

0:30.0

How I built this is pleased to have Upwork as our presenting sponsor.

0:34.0

Visit Upwork.com to get hiring.

0:36.0

Upwork has a message for you.

0:38.0

Everything you know about business, it was made up by a bunch of guys a hundred years ago.

0:43.0

Don't stay bound to their antiquated rules like the 9-5 Workday, commuting to an empty office building or only hiring full-timers.

0:50.0

Embrace a new way of working with Upwork.

0:53.0

It's a portal to the future of business and it's disguised as a website.

0:57.0

Go to Upwork.com, there you'll see the light and also find talent for projects of any size,

1:03.0

from simple deliverables to complex projects, from short-term help to full-time hires.

1:08.0

You can finally let those old business titans and their tired ideas rest in peace.

1:13.0

This is how we work now.

1:15.0

Visit Upwork.com to get hiring talented professionals today.

1:19.0

And before we start the show, I recently heard a great business story from the music world.

1:24.0

I was interviewing the rapper, Macklemore.

...

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