5 • 773 Ratings
🗓️ 26 January 2022
⏱️ 68 minutes
🧾️ Download transcript
Hillary Allen is a pro trail runner from Boulder, CO. In this conversation, we talk about Hillary's move away from longtime sponsor, The North Face, to join Brooks -- the footwear and apparel brand based in Seattle, WA. We talk about the considerations that went into the decision, how Brooks is approaching the trail category, and how the brand aligns with Hillary's personal values. We also talk about her win at Madeira Island Ultra Trail and what's next for her competitively.
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0:00.0 | Hey, fam, how is life? Hope you're doing great. Thanks for tuning into another episode of the free trail podcast. |
0:21.3 | Of course, I am Dylan Bowman. And today, I'm joined by one of my great friends and personal |
0:27.0 | sporting heroes. Hillary Allen returns for her second appearance on the program to talk about |
0:33.7 | everything that's happening in her life right now. The hilly goat, one of the great |
0:38.4 | nicknames in all of sports. She is back. And as some of you will know, Hillary, like myself, |
0:44.1 | has moved on to a new sponsor, which is the main topic of our conversation today. After being |
0:51.4 | one of the top performers in the world over the last several years and overcoming |
0:56.3 | more adversity than probably any athlete I know. Hillary is taking the next step in her career |
1:03.0 | and starting a new chapter with Brooks, the Seattle-based footwear and apparel brand that I'm |
1:09.1 | sure you're all familiar with. |
1:11.4 | We talk all about what it went into this decision for Hillary. |
1:14.3 | The strategy and commitment Brooks is applying to the trail category and how the brand aligns |
1:22.4 | with her personal values and philosophy as it relates to trail running. |
1:27.8 | I think these are important and interesting conversations to have in public so that you |
1:33.5 | all can understand and appreciate the mindset of the pro athletes in our sport and just |
1:40.2 | how hard and often scary it can be to make these big changes in our careers. |
1:47.5 | Of course, aside from all the sponsorship talk, we also went deep on Hillary's huge victory |
1:53.5 | at the Madeira Island Ultratrail back in November, a convincing 40-minute win in a very |
1:59.8 | competitive field and probably one of Hillary's best |
2:02.8 | performances ever. And then we finished up our conversation just talking about the future. What is |
2:08.0 | next for the hilly goat? Quick reminder, Hillary is also the co-host of the Trail Society podcast |
2:14.4 | alongside Corinne Malcolm and Keeley Henninger. New episode went up yesterday, |
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