In order to build a community in order to support a community in order to be there for others,

you have to first and foremost be there for yourself.

Evelyn Escobar is a thoughtful leader and changemaker in the outdoor industry.

She's thrown out the blueprint on how to grow a business and a nationwide network.

She's building her movement a little differently, taking her time to do things in ways that align

with her values.

I'm only going to interact with you twice and it was on email and your boundaries are totally

kick ass. Thank you. I want to read people what you're out of office message says.

Do you want me to read it? Yes, yes. Okay, here we go. It says, hi, thank you so much for

reaching out. It is normal for me to take 48 hours to read emails in additional 48 hours to reflect

and respond intentionally, especially now as a new mom. We are living through a time of heightened

uncertainty and a culture of irrational immediacy. Your patience is much appreciated.

I'll get back to you at my earliest convenience.

I'm Shelby Stenger and this is Wild Ideas Worth Living, an REI co-op studios production.

Five years ago, Evelyn founded the popular non-profit hiking group,

Haiklerb. It started pretty intuitively. Evelyn wanted to see more diversity in the outdoors,

so she created an organization that equips black, indigenous, and women of color with resources

to heal and find joy in nature. Evelyn has taken an intentional approach to building a

fun, stylish, and inclusive community. As a result, Haiklerb has achieved an incredible amount

of success. They worked with several well-known brands like Nike and Nordstrom and Evelyn recently

got to interview one of her favorite musicians, Sierra. On top of all these career accomplishments,

Evelyn also just became a new mom. Evelyn Escobar, welcome to Wild Ideas Worth Living.

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