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99% Invisible

Highways 101

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.827.5K Ratings

🗓️ 15 September 2020

⏱️ 35 minutes

🧾️ Download transcript

Summary

Icons and symbols and signage are all around us, and nowhere more so than on the open road.

Transcript

Click on a timestamp to play from that location

0:00.0

This is 99% invisible. I'm Roman Mars.

0:03.4

If you listen to the show for a while, you know that we're big fans of icons and symbols and signage,

0:11.4

and one of the main places you encounter those is on the road.

0:15.6

So in our ongoing ubiquitous icon series, we're taken to the highways.

0:20.0

I'm thinking we should call this one Highways 101 you know I like it.

0:24.1

I like it Highways 101 that's Kurt Colstead he's our digital director and

0:28.0

co-author of the book the 99% of physical city. One of the things Kurt does is he checks our inbox

0:34.7

for listener submitted ideas, combs to all of them.

0:37.1

And earlier this summer, a 99-PI fan

0:39.7

named Daniel wrote us about a strange stop sign that he encountered while traveling and you started

0:45.6

digging into this story.

0:46.6

Yeah, so his email started like this.

0:49.8

A couple of years ago we took a trip to Hawaii and my wife became obsessed over a few blue stop signs we saw in parking lots.

0:57.0

The signs were the size and shape and used the same lettering as normal red stop signs,

1:03.4

but they were bright blue.

1:05.4

So I don't think I've ever seen that before.

1:07.1

I had never seen this either, either in images or in real life.

1:11.2

So I started looking into why some were blue and that turned out to be pretty easy to figure out, but it got me wondering something a lot more fundamental, which is why are the rest of them all red, right? Like. Why is that such a thing in the first place?

1:26.5

Totally. Yeah, and that got me into, of course, digging into the whole history of stop signs.

1:31.7

Of course, of course, that's the only way this is going to go with you.

1:34.5

Yeah, it's just my nature. And as I was looking into this, this one figure kept popping up

1:41.0

everywhere I looked, a guy named William Phelps Eno, who in the early 1900s became

...

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