coming up are the highlights of the full episode.

Hey, listener. I'm Eric Taylor. So it was nice to see some of you guys at the first

premiere show in Anaheim. This is the show that took over from ISSE that was put on by

the PVA for so many years. So that show is now called Premier

Anaheim, run by the same operators that run the other premiere shows around the country.

And so what was my impression? My impression was that for the first premiere, I guess it wasn't so bad.

It definitely was not Premier Orlando, but that show has been going for a long, long time.

So maybe it's unfair to expect it to be like premiere in Orlando.

Was it like ISSC, you know, five years ago? I would say no, it wasn't. But maybe unfair to expect it, given that it was first.

One thing they did differently in this show versus former ISSEs or past ISSEs is the show creators required that in order to have a classroom, in order to do a talk or in order to have a

classroom and do some educational event or a panel like we so often have done in the past,

you had to actually buy show space on the floor.

So what that basically meant was that kind of the nichey sort of deals like the Hairgame podcast

or some other kind of smaller education, they were unable to participate.

So that was unfortunate.

Hopefully they changed that because it seemed like as a consequence,

most of the classrooms were occupied by the bigger brands.

In fact, I found it interesting to see that

Paul Mitchell purchased floor space and then within the floor space, they simply constructed

a kiosk that said, go see us upstairs. So they purchased the floor space, but they didn't actually do anything on

the floor. So that kind of gives you an idea of the wonky things that can happen if you have

those types of, those types of, that kind of structure to the show. So anyway, that was an elegant way to describe

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