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The Hair Game

HIGHLIGHTS • Tech Talk: How to Grow Your Indie Salon Business - Live discussion panel at ISSE 2022

The Hair Game

Salon Republic

Business, Arts, Fashion & Beauty

4.6570 Ratings

🗓️ 11 July 2022

⏱️ 10 minutes

🧾️ Download transcript

Summary

We've taken clips highlighting some of the topics discussed in the full episode and put them together here! Check it out if you want a bite-sized version of the full episode.

We held a panel class at ISSE 2022 with experts @itsmrjladner @jamiedanahairstylist @thepaulaperalta and  @sharon.simplyinsane to learn how to navigate & utilize tech to grow your salon business as an independent beauty professional.

This Week's Topics:

• Booking Apps

• Social Media

• Retail Online

• Website Design & Branding

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Transcript

Click on a timestamp to play from that location

0:00.0

Coming up are the highlights of the full episode.

0:08.1

Hey, listener, I'm Eric Taylor.

0:10.3

Before we get to the episode, I want to mention that Salon Republic is opening our first location in Orange County, California, in Huntington Beach.

0:18.0

Go to SalonRepublic.com for more information.

0:23.0

Now to our Tech Talk episode that was our panel that we did at ISSC Long Beach a couple

0:30.0

weeks ago.

0:30.9

Donovan, cue it up.

0:34.0

So let's start with Jay.

0:36.5

Jay, you said you wanted to talk about it, so here we go.

0:39.3

Yes, yes, awesome. So I love that there's multiple, I know, you're a scheduleicity, correct?

0:46.3

So my world is a little bit different. I am a stylist behind the chair, but I do a lot of other things, right?

0:53.3

So I do my own hair tours and I educate and I have online education.

0:59.0

So Square for me works best in the booking up because I can house all of my tours, handle my taxes,

1:08.0

handle all of my, you know, text, email confirmations for students and clients.

1:14.6

So for me, that works best for me to celebrate. So if you are a stylist, you are wanting to step out into a more exciting, new adventurous life and educate or offer classes to your clients and that's a great

1:31.2

booking up for me to really integrate into my website to my Instagram to really make it

1:37.4

seamless transition for my clients when they're trying to get in with me or see me when I'm on

1:43.7

the road. Was it a problem transitioning your clients to using the booking app initially?

1:50.0

So I think it's all about how you present it and making it exciting and talking about it with enthusiasm

1:58.0

and being clear as possible. So Brenna Braun says it best, clear as kind.

2:03.2

So just being clear, setting them up for success, having an email marketing campaign that

2:08.6

really sets you up to have a conversation with them. Now there's texting through the

...

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