HIGHLIGHTS • IG Reels Are Easy (No Really, They Are!) w/ Anianne Rivera
The Hair Game
Salon Republic
4.6 • 570 Ratings
🗓️ 5 August 2024
⏱️ 10 minutes
🧾️ Download transcript
Summary
These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode.
Marketing & Branding Coach @coach.anianne joins us to share the main reasons why you are doing Instagram all wrong! She gives tips and advice on how to keep things simple by understanding the IG algorithm and save time creating content. We also get into her challenges and rewards from building a hair extension line.
This Week's Topics:
• Introduction and Background
• Transitioning from Behind the Chair to Education
• Balancing Education and Salon Work
• Mastering Instagram and Content Creation
• Emphasizing Personality and Results
• Understanding the Algorithm and Maximizing Reach
• Using Social Media to Connect and Grow
• Building a Hair Extension Line: Challenges and Rewards
• Helping Educators Create Courses and Build Passive Income
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Transcript
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| 0:00.0 | You're listening to the highlights of the full episode. |
| 0:08.7 | Howdy Hair Gamer's Donovan here, producer of the Hair Game podcast. |
| 0:13.0 | Our new Salonan Republic location in West Hollywood on Santa Monica Boulevard is open. |
| 0:19.9 | So come on down to see it in person and find your new hair home. Also our |
| 0:24.7 | location in Westwoods opening later this fall, as well as one in Glendale, and a second |
| 0:29.1 | location in Encino. So a few options coming up in the next few months. So go to salonrepublic.com |
| 0:34.8 | or link in our bio to book your virtual tour for those and get first dibs |
| 0:38.5 | on your new space. All right, on to our episode with Anion Rivera. What Instagram cares about |
| 0:47.1 | is keeping people on the app. Like, period, flat out. And that makes sense. That's a business. |
| 0:52.5 | So they are going to, the algorithm will promote content that is keeping people on the app. So if you're always making content that says, click the link in my bio, DM me for an appointment, you're not getting engagement on any on any real that you're posting or probably any of your content. So I tell people, if you want help |
| 1:12.0 | from, if you want your content to be seen by new people, you need help from the algorithm. If you |
| 1:17.8 | want help from the algorithm, you have to give it what it wants, which is content that keeps people |
| 1:23.3 | on the app, which is why comments, shares, and saves will forever be the most important thing |
| 1:30.3 | that I don't want to say you're like gunning for, but it's true. |
| 1:33.9 | And so if you're writing this very like five reasons why you should sit in my chair, |
| 1:39.1 | DM me for an appointment, well, a, someone's probably not going to read that because |
| 1:43.5 | people do not like being sold these days. |
| 1:46.0 | They buy based off the result and personality. |
| 1:49.0 | Like that's what people are looking for. |
| 1:51.0 | So not only are they not watching, so your watch time is down, they're not reading the caption. |
| 1:56.0 | So your replays are down, which means they're never getting to your call to action, which is saying click the link in my bio. So that's why I tell artists, I'm like, you're so, because I feel like even before Instagram or like social media, it was like, I don't want to sell to my clients in the salon, the shampoo. And I'm like, you, this is your job. Like, you, you have to do that. So that's why I tell Stylist, if the thing that's keeping you from posting is like, |
| 2:19.1 | I don't know how to be salesy and I don't want to be, |
... |
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