Hiding in Plain Sight: The Surprising Influence of Marketing

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 17 June 2023

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

So many things in our world are influenced by marketing.

This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it.

It’s marketing hiding in plain sight.

Like the concept of jaywalking – born of marketing.

How marketing created the 10,000-steps-a-day health goal.

And how marketing was the inspiration for one of the most popular TV series that everyone is talking about right now.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:38.1	This is an apostrophe podcast production.
0:45.8	You're so king in it.
0:51.0	The scores of it in an instant.
0:56.1	Your teeth look brighter than in and instant. Your teeth look lighter than no, no.
1:02.4	You're not you when you're hungry.
1:09.4	You're a good hands with all seats.
1:16.6	You're under the influence with. Attendance was free,
1:49.0	and the headline act was Elton John. With that many people in a non-stadium space,
1:56.2	getting Elton to the stage was going to be very, very difficult. The local police had to figure out a way, not just to get Elton to the stage was going to be very, very difficult.
2:05.6	The local police had to figure out a way, not just to get Elton to the event.
2:10.1	They had to figure out how to get him through the crowd to the backstage area without setting off mass hysteria.
2:13.5	And parting half a million people was a feat, not even Moses could pull off.
2:21.5	That's when Lieutenant James Hackett came up with a surprising idea.
2:27.2	Hackett was the chief of field operations for the event.
2:31.0	His idea was bold and unusual, and it had never been done before. It also carried a high
2:38.5	degree of risk, because Hackett's idea was to hide Elton in plain sight. His plan had two elements.
	...

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