Hiding in Plain Sight: The Surprising Influence of Marketing
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 29 November 2025
⏱️ 28 minutes
🧾️ Download transcript
Summary
So many things in our world are influenced by marketing.
This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it.
It’s marketing hiding in plain sight.
Like the concept of jaywalking – born of marketing.
How marketing created the 10,000-steps-a-day health goal.
And how marketing was the inspiration for one of the most popular TV series that everyone is talking about right now.
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Transcript
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| 0:00.0 | This is an apostrophe podcast production. |
| 0:08.6 | You're so king in it. |
| 0:13.8 | The scores of it in and it's now. |
| 0:18.8 | Your teeth look brighter than no, no. |
| 0:21.6 | You're not you when you're hungry. |
| 0:29.6 | You're in good hands with all feet. |
| 0:34.6 | You're under the influence with Terry O'Reilly. Nearly 500,000 people milled beneath the famous St. Louis Gateway Arch on the 5th of July in 1982. |
| 1:07.9 | It was the VP Fair. Attendance was free, and the headline act was Elton John. |
| 1:15.2 | With that many people in a non-stadium space, getting Elton to the stage was going to be very, |
| 1:21.7 | very difficult. The local police had to figure out a way, not just to get Elton to the event. |
| 1:28.8 | They had to figure out how to get him through the crowd to the backstage area |
| 1:32.8 | without setting off mass hysteria. |
| 1:36.2 | And parting half a million people was a feat not even Moses could pull off. |
| 1:44.2 | That's when Lieutenant James Hackett came up with a surprising idea. |
| 1:50.0 | Hackett was the chief of field operations for the event. |
| 1:53.8 | His idea was bold and unusual, and it had never been done before. |
| 1:59.7 | It also carried a high degree of risk |
| 2:02.2 | because Hackett's idea was to hide Elton in plain sight. |
| 2:07.5 | His plan had two elements. |
| 2:10.0 | The first was to use a black limousine with tinted windows as a decoy. |
| 2:15.8 | That limo would wind its way through the massive crowd, draw the |
| 2:19.8 | rapt attention of the audience, and, by doing so, allow the second stage of the plan to unfold. |
... |
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